• Rendsburggade 14, 1-235

    9000 Aalborg

    Denmark

  • Rendsburggade 14, 1-235

    9000 Aalborg

    Denmark

20002019
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Research Output 2000 2019

Selektion: Om udvælgelse af medietekster til analyse

Graakjær, N. J. (ed.) & Jessen, I. B. (ed.), 2015, Systime Academic. 209 p. (MÆRKK – Æstetik og Kommunikation; No. 4).

Research output: Book/ReportAnthologyResearchpeer-review

Article in proceeding

Commercial music and transmutations in referential potentials

Graakjær, N. J., 2006, Proceedings of the 9th International Conference on Music Perception & Cognition (ICMPC9). M. B., Addessi, A. R., Caterina, R. & Costa, M. (eds.). Alma Mater

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Book
3 Citations (Scopus)

Analyzing music in advertising: Television commercials and consumer choice

Graakjær, N. J., 2015, 1 ed. New York: Routledge. 172 p. (Routledge Interpretive Marketing Research).

Research output: Book/ReportBookResearchpeer-review

Musik i tv-reklamer: Teori og analyse

Graakjær, N. J., 30 Jun 2011, 1 ed. Fredriksberg, København: Samfundslitteratur. 198 p.

Research output: Book/ReportBookResearchpeer-review

Book chapter

Atmosfæreskabende rytmer på fodboldstadion

Graakjær, N. J. & Grøn, R., 2019, (Accepted/In press) Stemningens æstetik. Graakjær, N. J., Jantzen, C., Allingham, P. & Grøn, R. (eds.). Aalborg Universitetsforlag, Vol. 8. (MÆRKK – Æstetik og Kommunikation).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Butikmusik - om købssituationens påduttede ledsagemusik

Graakjær, N. J., 2007, Forbrugssituationer: perspektiver på oplevelsesøkonomi. Jantzen, C. & Rasmussen, T. A. (eds.). Aalborg: Aalborg Universitetsforlag, p. 283-319 (ExCITe-serien; No. 3).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Fodboldkampens musik: Om forekomsten af musik i forbindelse med en Superligakamp

Grøn, R. & Graakjær, N. J., 2016, Populærmusikkultur i Danmark siden 2000. Krogh, M. & Marstal, H. (eds.). Odense: Syddansk Universitetsforlag, p. 291-325 35 p. (Odense University Studies in History and Social Sciences, Vol. 535).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Fodbold og tv-lyd

Graakjær, N. J., 2018, Tv-analyse. Agger, G., Riber Christensen, J. & Brix Jacobsen, L. (eds.). Systime Academic, p. 123-143 21 p. (MÆRKK – Æstetik og Kommunikation; No. 7).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Football tourism and the sounds of televised matches

Graakjær, N. J. & Grøn, R., 2019, (Accepted/In press) Routledge Companion to Media and Tourism. Månsson, M., Buchmann, A., Cassinger, C. & Eskilsson, L. (eds.). Routledge

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Fra tv til net. Reklamer i et tværmedialt og æstetisk perspektiv

Graakjær, N. J. & Jessen, I. B., 2012, Reklame - eller hvordan sætter man sving i bevidstheden?. Stigel, J. (ed.). Systime Academic, Vol. 1. p. 145-177 22 p. (MÆRKK – Æstetik og Kommunikation).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Functions of sound in web advertising

Jessen, I. B. & Graakjær, N. J., 2009, Music in advertising: Commercial sounds in media communication and other Settings. Aalborg: Aalborg Universitetsforlag, p. 195-221 27 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Gruppeforskning: Amerikanske og europæiske perspektiver 1930-1970

Graakjær, N. J., 2013, Socialpsykologi - En grundbog til et fag. 1 ed. København: Hans Reitzels Forlag, p. 85-98 14 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Grupper: Definitioner, strukturer og processer

Graakjær, N. J., 2013, Socialpsykologi : en grundbog til et fag. 1 ed. København: Hans Reitzels Forlag, p. 269-293 25 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

i'm lovin' it på websites - en komparativ undersøgelse af en global kampagne i multimodal belysning

Jessen, I. B. & Graakjær, N. J., 2015, Det tredje språket - Multimodale studier av interkulturell kommunikasjon i kunst, skole og samfunnsliv. Engebretsen, M. (ed.). Norge: Portal Forlag, p. 140-157 18 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Introduction: Music for Commercial Purposes

Graakjær, N. J. & Jantzen, C., 2009, Music in Advertising: Commercial sounds in media communication and other settings. Graakjær, N. (ed.). Aalborg: Aalborg Universitetsforlag, p. 7-12 6 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Kanalmarkører - Er man selv det, man hører?

Graakjær, N. J., 2018, Stil nu ind... Danmarks Radio og musikken. Michelsen, M., Have, I., Lindelof, A. M., Larsen, C. R. & Smith-Sivertsen, H. (eds.). Aarhus Universitetsforlag, p. 116-119 4 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Kognitionstilgange: om social og situeret kognition

Tanggaard, L. & Graakjær, N. J., 2013, Socialpsykologi: En grundbog til et fag. 1 ed. København: Hans Reitzels Forlag, Vol. 1. p. 163-178 16 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Lyt til butik: Analyse af butikkers soundscapes - Abercrombie and Fitch

Graakjær, N. J., 2014, Oplevelsesstedet: Tekstanalystiske tilgange til oplevelsesdesigns. Jantzen, C. (ed.). Århus: Systime Academic, p. 165-182 18 p. (MÆRKK – Æstetik og Kommunikation; No. 3).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Mapping research on music in TV commercials

Graakjær, N. J. & Jantzen, C., 2009, Music in Advertising: commercial sounds in media communication and other settings. Aalborg: Aalborg Universitetsforlag, p. 13-53 41 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Medietekster i udvalg

Graakjær, N. J. & Jessen, I. B., 2015, Selektion: Om udvælgelse af medietekster til analyse. Graakjær, N. J. & Jessen, I. B. (eds.). Systime Academic, p. 15-38 24 p. (MÆRKK – Æstetik og Kommunikation; No. 4).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Music in TV commercials. Formats, frequencies, and tendencies

Graakjær, N. J., 2009, Music in Advertising: Commercial sounds in media communication and other settings. Graakjær, N. & Jantzen, C. (eds.). Aalborg: Aalborg Universitetsforlag, p. 53-73 21 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Musik i moderne sportsradio

Graakjær, N. J., 2018, Stil nu ind... : Danmarks Radio og musikken. Michelsen, M., Have, I., Lindelof, A. M., Larsen, C. R. & Smith-Sivertsen, H. (eds.). Aarhus Universitetsforlag, p. 138-141 4 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Musik og følelser

Graakjær, N. J., 2007, Livstegn: encyklopædi semiotik.dk. Thellefsen, T. & Sørensen, B. (eds.). Haase

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Musik og levende billeder i reklameformatet. En empirisk undersøgelse af relationen

Bonde, A. & Graakjær, N. J., 2012, Reklame - eller hvordan sætter man sving i bevidstheden?. Stigel, J. (ed.). Systime Academic, Vol. 1. p. 99-144 45 p. (MÆRKK – Æstetik og Kommunikation).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Om selektion - Perspektiv og profiler

Graakjær, N. J. & Jessen, I. B., 2015, Selektion: Om udvælgelse af medietekster til analyse. Graakjær, N. J. & Jessen, I. B. (eds.). Systime Academic, p. 7-13 7 p. (MÆRKK – Æstetik og Kommunikation; No. 4).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

26 Downloads (Pure)

Oscillations, interruptions and interphonic gearings. On Music in studio-based sports radio.

Graakjær, N. J., 2018, Tunes for all? Music on Danish Radio. Michelsen, M., Krogh, M., Have, I. & Kaargaard Nielsen, S. (eds.). Aarhus Universitetsforlag, p. 157-186 30 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Producing corporate sounds: an interview with Karsten Kjems and Søren Holme on sonic branding

Graakjær, N. J. & Jantzen, C., 2009, Music in Advertising: commercial sounds in media communication and other settings. Graakjær, N. & Jantzen, C. (eds.). Aalborg: Aalborg Universitetsforlag, p. 259-274 16 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Pss! - Om Coca-Cola og primær lydbranding

Graakjær, N. J., 7 Dec 2017, Kreativ markedskommunikation - Æstetik og deltagelse. Systime Academic, p. 47-64 18 p. (MÆRKK – Æstetik og Kommunikation, Vol. 06).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Reklamer overalt

Stigel, J., Graakjær, N. J. & Jessen, I. B., 2016, Dansk Mediehistorie. Jensen, K. B. (ed.). 2 ed. Samfundslitteratur, Vol. 4. p. 149-172 24 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Relevant ... but for whom? On the commercial (ab)use of music on television

Graakjær, N. J. & Jantzen, C., 2009, Music in Advertising: commercial sounds in media communication and other settings. Graakjær, N. & Jantzen, C. (eds.). Aalborg: Aalborg Universitetsforlag, p. 169-182 13 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

1 Citation (Scopus)

Sounds of Web Advertising

Jessen, I. B. & Graakjær, N. J., 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume) . Eastin, M. S., Daugherty, T. & Burns, N. M. (eds.). New York: Idea Group Publishing, p. 535-551 16 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

World Wide Web
Web advertising
Banner ads
Theoretical framework

The JYSK jingle. On the use of pre-existing music as a musical brand

Graakjær, N. J., 2009, Music in Advertising: commercial sounds in media communication and other settings. Graakjær, N. & Jantzen, C. (eds.). Aalborg: Aalborg Universitetsforlag, p. 99-119 21 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Udvælgelse af medietekster i undersøgelser af tværmedial kommunikation

Graakjær, N. J. & Jessen, I. B., 2015, Selektion: Om udvælgelse af medietekster til analyse. Graakjær, N. J. & Jessen, I. B. (eds.). Systime Academic, p. 57-75 19 p. (MÆRKK – Æstetik og Kommunikation; No. 4).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Watch this! Yearn for that! Stay tuned! the use of channel music as a promotional tool in television programming

Graakjær, N. J. & Jantzen, C., 2009, Music in Advertising: commercial sounds in media communication and other settings. Graakjær, N. & Jantzen, C. (eds.). Aalborg: Aalborg Universitetsforlag, p. 183-194 12 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Conference abstract for conference

Ambient music in commercial settings - A preliminary mapping of a field of research

Graakjær, N. J., 2009. 10 p.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearch

Musikvidenskabelig interesse og interesse om musikvidenskaben - eksemplificeret ved reklamemusik

Graakjær, N. J., 2007.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearch

Sounding out the shop - On music in commercial settings: Paperpræsentation ved konferencen WFAE 2010. Koli, Finland, 16.-19. juni.

Graakjær, N. J., 2010. 2 p.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearch

Editorial

Sound and genre in film and television: An introduction

Langkjær, B. & Graakjær, N. J., 2010, In : MedieKultur. 48, p. 1-4 4 p.

Research output: Contribution to journalEditorialResearch

Encyclopedia chapter

Advertising

Graakjær, N. J., 2019, The SAGE International Encyclopedia of Music and Culture. Sturman, J. (ed.). SAGE Publications, p. 18-19 2 p.

Research output: Contribution to book/anthology/report/conference proceedingEncyclopedia chapterResearchpeer-review

Commercial music

Graakjær, N. J., 2019, The SAGE International Encyclopedia of Music and Culture. Sturman, J. (ed.). SAGE Publications, p. 598-604 7 p.

Research output: Contribution to book/anthology/report/conference proceedingEncyclopedia chapterResearchpeer-review

Manipulation

Graakjær, N. J., 2014, Music in the Social and Behavioral Sciences: An Encyclopedia. Forde Thompson, W. (ed.). SAGE Publications, p. 668-670 3 p.

Research output: Contribution to book/anthology/report/conference proceedingEncyclopedia chapterResearchpeer-review

Marketing

Graakjær, N. J., 2014, Music in the Social and Behavioral Sciences: An Encyclopedia. Forde Thompson, W. (ed.). SAGE Publications, p. 673-677 5 p.

Research output: Contribution to book/anthology/report/conference proceedingEncyclopedia chapterResearchpeer-review

Television

Graakjær, N. J., 2019, The SAGE International Encyclopedia of Music and Culture. Sturman, J. (ed.). SAGE Publications, p. 2160-2164 5 p.

Research output: Contribution to book/anthology/report/conference proceedingEncyclopedia chapterResearchpeer-review

Journal article

Beep beats of banking and other money music: On the appearances of music in a selection of Danish TV commercials for financial products

Graakjær, N. J., 2010, In : Danish Yearbook of Musicology. 37, p. 57-78 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

5 Citations (Scopus)

Cross-media communication in advertising: exploring multimodal connections between television commercials and websites

Jessen, I. B. & Graakjær, N. J., 2013, In : Visual Communication. 12, 4, p. 437-458 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

5 Citations (Scopus)

Dance in the store: on the use and production of music in Abercrombie & Fitch

Graakjær, N. J., 2012, In : Critical Discourse Studies. 9, 4, p. 393-406 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Fremtidens forbrugere vil spidse ører

Graakjær, N. J., 2 Nov 2011, In : Market Magazine. 7, 55

Research output: Contribution to journalJournal articleCommunication

Hvad ved vi egentlig om lydbranding?

Bonde, A. & Graakjær, N. J., 2013, In : Beezz Business Review. 1, p. 4-7 4 p.

Research output: Contribution to journalJournal articleCommunication

Let’s play ball - Music placement and mediated sports

Graakjær, N. J. & Grøn, R., 2017, In : Mediamusic. 8

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access