20002019
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Research Output 2000 2019

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Journal article
2018
123 Downloads (Pure)

Non-musical sound branding – a conceptualization and research overview

Graakjær, N. J. & Bonde, A., 2018, In : European Journal of Marketing. 52, 7/8, p. 1505-1525

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
2017

Let’s play ball - Music placement and mediated sports

Graakjær, N. J. & Grøn, R., 2017, In : Mediamusic. 8

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access

Tilskuerlyden er med til at gøre fodbold på tv populært

Graakjær, N. J., 26 Dec 2017, In : videnskab.dk.

Research output: Contribution to journalJournal articleCommunication

2016

Lydbranding: – En systematisering og karakteristik af litteraturen

Bonde, A. & Graakjær, N. J., 2016, In : MedieKultur. 31, 59, p. 133-154 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
literature
lack
student

Lyden af Coca-Cola

Graakjær, N. J., 2016, In : Retorik Magasinet (Aastorp, 1991). 25, 100, p. 40-41 2 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2014
2 Citations (Scopus)

The Bonding of a Band and a Brand: On Music Placement in Television Commercials from a Text Analytical Perspective

Graakjær, N. J., 2014, In : Popular Music & Society. 37, 5, p. 517-537 21 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2013
4 Citations (Scopus)

Cross-media communication in advertising: exploring multimodal connections between television commercials and websites

Jessen, I. B. & Graakjær, N. J., 2013, In : Visual Communication. 12, 4, p. 437-458 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Hvad ved vi egentlig om lydbranding?

Bonde, A. & Graakjær, N. J., 2013, In : Beezz Business Review. 1, p. 4-7 4 p.

Research output: Contribution to journalJournal articleCommunication

Sounding out the logo shot

Graakjær, N. J., 17 Dec 2013, In : SoundEffect. 3, 1-2, p. 78-95 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2012
5 Citations (Scopus)

Dance in the store: on the use and production of music in Abercrombie & Fitch

Graakjær, N. J., 2012, In : Critical Discourse Studies. 9, 4, p. 393-406 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Musik til shoppere: En empirisk undersøgelse af kunders opfattelse af butikmusik

Ranum, C. & Graakjær, N. J., 2012, In : Akademisk kvarter / Academic Quarter. Special issue, p. 191-209 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2011

Fremtidens forbrugere vil spidse ører

Graakjær, N. J., 2 Nov 2011, In : Market Magazine. 7, 55

Research output: Contribution to journalJournal articleCommunication

McJingles - Om musik i tv-reklamer for McDonald's-kampagnen i'm lovin' it

Graakjær, N. J., 14 Jun 2011, In : Akademisk kvarter / Academic Quarter. 2

Research output: Contribution to journalJournal articleResearchpeer-review

2010

Beep beats of banking and other money music: On the appearances of music in a selection of Danish TV commercials for financial products

Graakjær, N. J., 2010, In : Danish Yearbook of Musicology. 37, p. 57-78 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Tv-reklamens musik i et tekstanalytisk perspektiv

Graakjær, N. J., 2010, In : MedieKultur. 48, p. 81-103 23 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2009

Når musik får vinger

Graakjær, N. J., Jun 2009, In : Symboløkonomiske Nyheder. 28, p. 12-14

Research output: Contribution to journalJournal articleResearch

Reklame på internettet - Sounds of silence

Jessen, I. B. & Graakjær, N. J., 2009, In : Nordicom Information. 31, 4, p. 21-41 21 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Tina Dickows musik giver markedsføringen vinger

Graakjær, N. J., 2009, In : videnskab.dk.

Research output: Contribution to journalJournal articleResearch

2008

Lyden af børne-tv - eller: Hvordan man ser fjernsyn med ryggen til

Graakjær, N. J. & Johansen, S. L., 2008, In : Nordicom Information. 30, 1, p. 67-76

Research output: Contribution to journalJournal articleResearchpeer-review

2007

The sound of children's television - or why it makes sense to watch television facing away from the screen

Graakjær, N. J. & Johansen, S. L., 2007, In : p.o.v. - Point of view. p. 41-65

Research output: Contribution to journalJournal articleResearch

2006

Musical meaning in TV commercials: a case of cheesy music

Graakjær, N. J., 2006, In : Popular Musicology Online. 5

Research output: Contribution to journalJournal articleResearch

2005

Music in the television commercial

Graakjær, N. J., 2005, In : Dansk årbog for musikforskning. 33, 2005, p. 107-108 2 p.

Research output: Contribution to journalJournal articleResearch

Musikalsk pulverisering

Graakjær, N. J., 2005, In : Business class : Nordjyllands erhvervsmagasin til professionelle beslutningstagere. p. 56-57

Research output: Contribution to journalJournal articleCommunication

2004

Nyhedernes musik

Graakjær, N. J., 2004, In : MedieKultur. 37

Research output: Contribution to journalJournal articleResearchpeer-review

2000

Sidefagssupplering - Indhold og indtryk

Graakjær, N. J., 2000, In : Psykologi information : Medlemsinformation for psykologilærerforeningen. 28, 2, p. 17-19 2 p.

Research output: Contribution to journalJournal articleResearch