Photo of Sophie Gulstad
  • Kroghstræde 3, 5-238

    9220 Aalborg Ø



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Personal profile

Research profile

I graduated in 2010 from Communication at Aalborg University, Denmark, and then worked as Marketing Coordinator at University College.

After a few years, I started as a freelance marketing consultant to help businesses with their digital strategies. At the same time, I was hired as an external lecturer at Language and International Business Communication at Aalborg University, where I taught in IT and Communication as well as Organization and Management.

Today I am a Ph.D. fellow at the Department of Culture and Learning at Aalborg University. My field of interest is social media (SoMe) in a business context, and my Ph.D. specifically deal with how SoMe influence businesses and their strategic decisions.


  • Discourse and Society
  • Communication and Informatics
  • Media Research
  • Business, Culture and Communication

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  • 5 Similar Profiles

Research Output

  • 1 Paper without publisher/journal

Innovation management - Subject-specific SoMe’s influence in decision-making

Gulstad, S. & Rosenstand, C. A. F., 9 Jun 2020. 7 p.

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review

Open Access
  • 12 Downloads (Pure)


    • 3 Conference organisation or participation

    The ISPIM Innovation Conference – Innovating in Times of Crisis

    Sophie Gulstad (Participant)

    7 Jun 202010 Jun 2020

    Activity: Attending an eventConference organisation or participation

    CADAAD 2018

    Sophie Gulstad (Participant)

    4 Jul 20186 Jul 2018

    Activity: Attending an eventConference organisation or participation


    Sophie Gulstad (Participant)

    6 Jun 2018

    Activity: Attending an eventConference organisation or participation

    Press / Media

    Julekalender på Tv2

    Sophie Gulstad


    4 items of Media coverage

    Press/Media: Press / Media