• Fibigerstræde 11, 19

    9220 Aalborg Ø


  • Fibigerstræde, 11

    9220 Aalborg Ø



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Personal profile

Research profile

Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis. 

Education/Academic qualification

Ph.D., International Marketing, Marketing, Branding, Consumer Behavior, Country-of- Origin Effect, Consumer Ethnocentrism

1 Mar 20116 Nov 2014

Award Date: 6 Nov 2014

M.Sc. International Business Economics

1 Sep 200830 Jun 2010

Award Date: 30 Jun 2010


  • Business Economics and Trade
  • Business, Culture and Communication


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