Projects per year
Personal profile
Research profile
Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis.
Education/Academic qualification
Ph.D., International Marketing, Marketing, Branding, Consumer Behavior, Country-of- Origin Effect, Consumer Ethnocentrism
1 Mar 2011 → 6 Nov 2014
Award Date: 6 Nov 2014
M.Sc. International Business Economics
1 Sep 2008 → 30 Jun 2010
Award Date: 30 Jun 2010
Keywords
- Business Economics and Trade
- Business, Culture and Communication
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Projects
- 1 Active
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IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training
Turcan, R. V., Bujac, A., Taran, Y., Jørgensen, K. M., Laine, I., Kuivalainen, O., Servais, P., Dreher, R., Haseloff, G., Vissak, T. & Jakobsen, B. K.
01/09/2019 → 31/08/2022
Project: Research
Research output
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The Emerald Handbook of Authentic Leadership
Turcan, R., Reilly, J., Jørgensen, K. M., Taran, Y. & Bujac, A., May 2023, (In preparation) Emerald Group Publishing.Research output: Book/Report › Anthology › Research › peer-review
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Marketing Solar Energy in Ghana: A Relational Perspective
Kuada, J., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2021, Research Anthology on Clean Energy Management and Solutions. IGI Global Publishing, p. 1705-1724 20 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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The Impact of International Networking and Co-Marketing Alliances on Export Performance: A Global Perspective
Bujac, A. & Schøtt, T., Jan 2021, In: International Journal of Export Marketing. 4, 1, p. 72-88Research output: Contribution to journal › Journal article › Research › peer-review
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Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand
Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI globalResearch output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS
Bujac, A. I., Kuada, J. E. & Thomsen, M., 2019, (In preparation) In: European Journal of Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
Prizes
Activities
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IETN PHD Supervisor training in Authentic Leadership
Susanne Sandberg (Organizer), Per Servais (Organizer), Andreea Bujac (Organizer), Berit Klitgård Jakobsen (Organizer), Romeo V. Turcan (Organizer), Daojuan Wang (Participant), Waheed Akbar Bhatti (Participant) & Daniel S. Hain (Participant)
2 May 2022 → 6 May 2022Activity: Attending an event › Organisation or participation in workshops, courses, or seminars
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Blended Learning Workshop
Birgitte Egeskov Jensen (Organizer), Louise Brøns Kringelum (Organizer), Ole Friis (Participant), Cesario Mateus (Participant), Jesper Lindgaard Christensen (Participant), Pernille Gjerløv-Juel (Participant), Anders Larsen (Participant), Jørgen Stamhus (Participant), Erling Jensen (Participant), Jacob Rubæk Holm (Participant), Ina Drejer (Participant), Christian Richter Østergaard (Participant), Andreea Bujac (Participant), Daniel Harritz (Participant) & Daojuan Wang (Participant)
31 Mar 2022Activity: Attending an event › Organisation or participation in workshops, courses, or seminars
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IETN PhD Supervisor Training Course in Authentic Leadership
Eneli Kindsiko (Organizer), Katrin Tamm (Organizer), Andreea Bujac (Organizer), Berit Klitgård Jakobsen (Organizer), Romeo Turcan (Organizer) & Eun Kyung Park (Participant)
12 Oct 2021 → 14 Oct 2021Activity: Attending an event › Organisation or participation in workshops, courses, or seminars
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The Impact of Demographics on Consumer Ethnocentrism and Brand Perception: A CEE country perspective
Andreea Bujac (Lecturer)
8 Jul 2020Activity: Talks and presentations › Conference presentations
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Academy of International Business 2020
Andreea Bujac (Participant)
8 Jun 2020Activity: Attending an event › Conference organisation or participation