Andreea Bujac

MSc. in International Business Economics, PhD in International Marketing

  • Fibigerstræde 11, 19

    9220 Aalborg Ø

    Denmark

20122019

Research output per year

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Personal profile

Research profile

Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis. 

Education/Academic qualification

Ph.D., International Marketing, Marketing, Branding, Consumer Behavior, Country-of- Origin Effect, Consumer Ethnocentrism

1 Mar 20116 Nov 2014

Award Date: 6 Nov 2014

M.Sc. International Business Economics

1 Sep 200830 Jun 2010

Award Date: 30 Jun 2010

Keywords

  • Business Economics and Trade
  • Business, Culture and Communication

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Projects

IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training

Turcan, R., Bujac, A., Taran, Y., Jørgensen, K. M., Laine, I., Kuivalainen, O., Servais, P., Dreher, R., Haseloff, G., Vissak, T. & Jakobsen, B. K.

01/09/201931/08/2022

Project: Research

Research Output

Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand

Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

  • ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS

    Bujac, A. I., Kuada, J. E. & Birkbak Thomsen, M., 2019, (In preparation) In : European Journal of Marketing.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Marketing Solar Energy in Ghana: A Relational Perspective

    Kuada, J. E., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global, p. 301-320 (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series).

    Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

  • PBL Inter-Disciplinary and Inter-Institutional Project

    Bujac, A. & Turcan, R., Apr 2019

    Research output: Book/ReportCompendium/lecture notesEducation

    Open Access
    File
    21 Downloads (Pure)

    THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMER ETHNOCENTRISM AND BRAND PERCEPTION IN ROMANIA

    Bujac, A. I., 2019, (In preparation) In : Journal of Consumer Marketing.

    Research output: Contribution to journalJournal articleResearchpeer-review

  • Prizes

    Danfoss Young Potential Award

    Bujac, Andreea (Recipient), 2009

    Prize: Other prizes

    Leonardo da Vinci Scholarship

    Bujac, Andreea (Recipient), Jan 2008

    Prize: Scholarships

    Activities

    The Impact of Demographics on Consumer Ethnocentrism and Brand Perception: A CEE country perspective

    Andreea Bujac (Lecturer)

    8 Jul 2020

    Activity: Talks and presentationsConference presentations

    Academy of International Business 2020

    Andreea Bujac (Participant)

    8 Jun 2020

    Activity: Attending an eventConference organisation or participation

    Academy of International Business

    Svetla Trifonova Marinova (Participant), Marin Marinov (Participant), Jonas Strømfeldt Eduardsen (Participant) & Andreea Bujac (Participant)

    24 Jun 201927 Jun 2019

    Activity: Attending an eventConference organisation or participation

    Søren Brogaard Jensen

    Andreea Bujac (Host)

    12 Feb 2019

    Activity: Hosting a guest lecturer

    Journal of Brand Management (Journal)

    Andreea Bujac (Peer reviewer)

    2019 → …

    Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

    Press / Media

    Ph. d.-grad

    Andreea Bujac (Iacob)

    29/11/2014

    4 items of Media coverage

    Press/Media: Press / Media