Projects per year
Personal profile
Research profile
Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis.
Education/Academic qualification
Ph.D., International Marketing, Marketing, Branding, Consumer Behavior, Country-of- Origin Effect, Consumer Ethnocentrism, Aalborg University
1 Mar 2011 → 6 Nov 2014
M.Sc. International Business Economics, Aalborg University
1 Sep 2008 → 30 Jun 2010
Keywords
- Business Economics and Trade
- Business, Culture and Communication
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- 4 Similar Profiles
Country of origin effects
Business & Economics
Consumer ethnocentrism
Business & Economics
Country of origin
Business & Economics
Romania
Business & Economics
Marketing
Business & Economics
Demographic characteristics
Business & Economics
Literature review
Business & Economics
Economic growth
Business & Economics
Network
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Projects 2019 2022
- 1 Active
IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training
Turcan, R., Bujac, A., Taran, Y., Jørgensen, K. M., Laine, I., Kuivalainen, O., Servais, P., Dreher, R., Haseloff, G. & Vissak, T.
01/10/2019 → 30/09/2022
Project: Research
Research Output 2012 2019
Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand
Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI globalResearch output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
Consumer ethnocentrism
Country of origin effects
Country of origin
Purchase behavior
Urban population
ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS
Bujac, A. I., Kuada, J. E. & Birkbak Thomsen, M., 2019, (In preparation) In : European Journal of Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
PBL Inter-Disciplinary and Inter-Institutional Project
Bujac, A. & Turcan, R., Apr 2019Research output: Book/Report › Compendium/lecture notes › Education
Open Access
File
THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMER ETHNOCENTRISM AND BRAND PERCEPTION IN ROMANIA
Bujac, A. I., 2019, (In preparation) In : Journal of Consumer Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
Romania
Consumer ethnocentrism
Demographic factors
Demographic characteristics
Emerging market economies
Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies
Bujac, A. I., Jun 2018.Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review
Quantitative methods
Electronic commerce
Consumer ethnocentrism
Prizes
internship
management counsulting
Poland
Activities 2011 2019
Academy of International Business
Svetla Trifonova Marinova (Participant), Marin Marinov (Participant), Jonas Strømfeldt Eduardsen (Participant), Andreea Bujac (Participant)24 Jun 2019 → 27 Jun 2019
Activity: Attending an event › Conference organisation or participation
Journal of Brand Management (Journal)
Andreea Bujac (Peer reviewer)2019 → …
Activity: Editorial work and peer review › Peer review of manuscripts › Research
European Journal of International Management (Journal)
Andreea Bujac (Peer reviewer)Dec 2018 → …
Activity: Editorial work and peer review › Peer review of manuscripts › Research
AIB (Event)
Andreea Bujac (Peer reviewer)Nov 2018 → Jan 2019
Activity: Editorial work and peer review › Peer review of manuscripts › Research
7th Aalborg Conference on International Business
Andreea Bujac (Participant)30 May 2018 → 2 Jun 2018
Activity: Attending an event › Conference organisation or participation