Andreea Bujac

MSc. in International Business Economics, PhD in International Marketing

  • Fibigerstræde 11, 19

    9220 Aalborg Ø

    Denmark

  • Fibigerstræde11

    9220 Aalborg Ø

    Denmark

20122022
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Personal profile

Research profile

Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis. 

Education/Academic qualification

Ph.D., International Marketing, Marketing, Branding, Consumer Behavior, Country-of- Origin Effect, Consumer Ethnocentrism, Aalborg University

1 Mar 20116 Nov 2014

M.Sc. International Business Economics, Aalborg University

1 Sep 200830 Jun 2010

Keywords

  • Business Economics and Trade
  • Business, Culture and Communication

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  • 4 Similar Profiles
Country of origin effects Business & Economics
Consumer ethnocentrism Business & Economics
Country of origin Business & Economics
Romania Business & Economics
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Demographic characteristics Business & Economics
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Economic growth Business & Economics

Network Dive into details by clicking on the dots.

Projects 2019 2022

IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training

Turcan, R., Bujac, A., Taran, Y., Jørgensen, K. M., Laine, I., Kuivalainen, O., Servais, P., Dreher, R., Haseloff, G. & Vissak, T.

01/10/201930/09/2022

Project: Research

Research Output 2012 2019

Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand

Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Consumer ethnocentrism
Country of origin effects
Country of origin
Purchase behavior
Urban population

ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS

Bujac, A. I., Kuada, J. E. & Birkbak Thomsen, M., 2019, (In preparation) In : European Journal of Marketing.

Research output: Contribution to journalJournal articleResearchpeer-review

PBL Inter-Disciplinary and Inter-Institutional Project

Bujac, A. & Turcan, R., Apr 2019

Research output: Book/ReportCompendium/lecture notesEducation

Open Access
File

THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMER ETHNOCENTRISM AND BRAND PERCEPTION IN ROMANIA

Bujac, A. I., 2019, (In preparation) In : Journal of Consumer Marketing.

Research output: Contribution to journalJournal articleResearchpeer-review

Romania
Consumer ethnocentrism
Demographic factors
Demographic characteristics
Emerging market economies

Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

Bujac, A. I., Jun 2018.

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review

Quantitative methods
Electronic commerce
Consumer ethnocentrism

Prizes

Danfoss Young Potential Award

Andreea Bujac (Iacob) (Recipient), 2009

Prize: Other prizes

Leonardo da Vinci Scholarship

Andreea Bujac (Recipient), Jan 2008

Prize: Scholarships

internship
management counsulting
Poland

Activities 2011 2019

  • 8 Organisation or participation in workshops, courses, or seminars
  • 5 Conference organisation or participation
  • 3 Peer review of manuscripts
  • 2 Hosting a guest lecturer

Academy of International Business

Svetla Trifonova Marinova (Participant), Marin Marinov (Participant), Jonas Strømfeldt Eduardsen (Participant), Andreea Bujac (Participant)
24 Jun 201927 Jun 2019

Activity: Attending an eventConference organisation or participation

Journal of Brand Management (Journal)

Andreea Bujac (Peer reviewer)
2019 → …

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

European Journal of International Management (Journal)

Andreea Bujac (Peer reviewer)
Dec 2018 → …

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

AIB (Event)

Andreea Bujac (Peer reviewer)
Nov 2018Jan 2019

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

7th Aalborg Conference on International Business

Andreea Bujac (Participant)
30 May 20182 Jun 2018

Activity: Attending an eventConference organisation or participation

Press / Media

Ph. d.-grad

Andreea Bujac (Iacob)

29/11/2014

4 items of Media coverage

Press/Media: Press / Media