Projects per year
Personal profile
Research profile
Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis.
Education/Academic qualification
Ph.D., International Marketing, Marketing, Branding, Consumer Behavior, Country-of- Origin Effect, Consumer Ethnocentrism
1 Mar 2011 → 6 Nov 2014
Award Date: 6 Nov 2014
M.Sc. International Business Economics
1 Sep 2008 → 30 Jun 2010
Award Date: 30 Jun 2010
Keywords
- Business Economics and Trade
- Business, Culture and Communication
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Projects
- 1 Active
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IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training
Turcan, R., Bujac, A., Taran, Y., Jørgensen, K. M., Laine, I., Kuivalainen, O., Servais, P., Dreher, R., Haseloff, G., Vissak, T. & Jakobsen, B. K.
01/09/2019 → 31/08/2022
Project: Research
Research output
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Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand
Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI globalResearch output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS
Bujac, A. I., Kuada, J. E. & Birkbak Thomsen, M., 2019, (In preparation) In: European Journal of Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
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Marketing Solar Energy in Ghana: A Relational Perspective
Kuada, J. E., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global, p. 301-320 (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series).Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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PBL Inter-Disciplinary and Inter-Institutional Project
Bujac, A. & Turcan, R., Apr 2019Research output: Book/Report › Compendium/lecture notes
Open AccessFile28 Downloads (Pure) -
Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies
Bujac, A. I., Jun 2018.Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review
1 Downloads (Pure)
Prizes
Activities
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The Impact of Demographics on Consumer Ethnocentrism and Brand Perception: A CEE country perspective
Andreea Bujac (Lecturer)
8 Jul 2020Activity: Talks and presentations › Conference presentations
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Academy of International Business 2020
Andreea Bujac (Participant)
8 Jun 2020Activity: Attending an event › Conference organisation or participation
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Academy of International Business
Svetla Trifonova Marinova (Participant), Marin Marinov (Participant), Jonas Strømfeldt Eduardsen (Participant) & Andreea Bujac (Participant)
24 Jun 2019 → 27 Jun 2019Activity: Attending an event › Conference organisation or participation
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Journal of Brand Management (Journal)
Andreea Bujac (Peer reviewer)
2019 → …Activity: Editorial work and peer review › Peer review of manuscripts › Research