Projects per year
Personal profile
Research profile
Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis.
Education/Academic qualification
Ph.D., International Marketing, Marketing, Branding, Consumer Behavior, Country-of- Origin Effect, Consumer Ethnocentrism
1 Mar 2011 → 6 Nov 2014
Award Date: 6 Nov 2014
M.Sc. International Business Economics
1 Sep 2008 → 30 Jun 2010
Award Date: 30 Jun 2010
Keywords
- Business Economics and Trade
- Business, Culture and Communication
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Projects
- 1 Active
IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training
Turcan, R., Bujac, A., Taran, Y., Jørgensen, K. M., Laine, I., Kuivalainen, O., Servais, P., Dreher, R., Haseloff, G., Vissak, T. & Jakobsen, B. K.
01/09/2019 → 31/08/2022
Project: Research
Research Output
Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand
Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI globalResearch output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS
Bujac, A. I., Kuada, J. E. & Birkbak Thomsen, M., 2019, (In preparation) In : European Journal of Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
Marketing Solar Energy in Ghana: A Relational Perspective
Kuada, J. E., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global, p. 301-320 (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series).Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
PBL Inter-Disciplinary and Inter-Institutional Project
Bujac, A. & Turcan, R., Apr 2019Research output: Book/Report › Compendium/lecture notes › Education
Open Access
File
21
Downloads
(Pure)
THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMER ETHNOCENTRISM AND BRAND PERCEPTION IN ROMANIA
Bujac, A. I., 2019, (In preparation) In : Journal of Consumer Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
Prizes
Activities
The Impact of Demographics on Consumer Ethnocentrism and Brand Perception: A CEE country perspective
Andreea Bujac (Lecturer)
8 Jul 2020
Activity: Talks and presentations › Conference presentations
Academy of International Business 2020
Andreea Bujac (Participant)
8 Jun 2020
Activity: Attending an event › Conference organisation or participation
Academy of International Business
Svetla Trifonova Marinova (Participant), Marin Marinov (Participant), Jonas Strømfeldt Eduardsen (Participant) & Andreea Bujac (Participant)
24 Jun 2019 → 27 Jun 2019
Activity: Attending an event › Conference organisation or participation
Journal of Brand Management (Journal)
Andreea Bujac (Peer reviewer)
2019 → …
Activity: Editorial work and peer review › Peer review of manuscripts › Research