Projects per year
Personal profile
Research profile
Svetla Marinova is Professor of International Business and Marketing at Aalborg University in Denmark. Svetla’s research started in the area of economics and in the 1990s and 2000s, she published extensively on the transition and post-transition development of Central and Eastern European economies with a special interest in business restructuring, transformation and foreign direct investment. She has done extensive research on generic business growth and foreign direct investment as means for promoting new business models and innovation that can foster firm international competitiveness. Since the early 2000s, Professor Marinova’s activities have spread across emerging economies worldwide. She is particularly interested in the internationalisation of emerging economies and firms, the role of context and dynamic embeddedness in this process, and the interplay between institutional and business entrepreneurship in promoting outward foreign direct investments. Recently, Svetla’s research has called for re-visiting the concept of value creation in internationalisation. She proposes that value should be analysed as a multidimensional construct that includes the economic, psychological, sociological and environmental utility for individuals, organisations, ecosystems and society in home and host countries. This calls for a much more critical assessment of internationalisation and global access to resources. Svetla Marinova has published more than 110 journal articles and 10 books on internationalization, emerging markets, inward and outward foreign direct investment, internationalisation of small and medium-sized enterprises, value creation in international business, and the role of business models in internationalisation. Her recent work on the book “COVID-19 and International Business: Era of Change” argues that the current state of internationalisation pushes the redistribution of markets and production based on alignment around a pivot that enacts certain political, economic and moral paradigms. Professor Marinova calls for a much greater integration of research, education, institutional support and business initiative that could strengthen the competitive position of Europe in the post-pandemic economic geo-political landscape.
Professor Marinova has extensive teaching experience from universities in Britain, Denmark, the Netherlands, the USA, Austria and Bulgaria as part of full-time employment or as a visiting professor. Svetla has a passion for teaching and takes special care of student learning by nurturing the brightest, supporting the weaker, challenging those who enjoy being in the middle range, and assisting those students who experience health and family challenges. She believes that educators need to motivate and empower young people, encourage them to achieve as much as they can, support them in their academic and personal development.
Education/Academic qualification
International Business, PhD, Copenhagen Business School
Business Administration, MBA, University of Warwick
Economics, MSc, Varna University of Economics
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Network
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DANIS POVIT: Danish Israeli Project on Virtual International Teams Research Network
Marinov, M., Almor, T., Marinova, S. T., Jurowetzki, R. & Brøns Kringelum, L.
01/05/2021 → 31/12/2022
Project: Research
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ENHANCE: Enhancing Value Creation and Value Capture through Business Model Configuration: An Ecosystem Perspective
Marinova, S. T., Nielsen, C., Ahokangas, P., Andersson, S., Torkkeli, L., Iilvari, M., Saarenketo, S., Lund, M. & Marinov, M.
01/01/2019 → 15/06/2022
Project: Research
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Scaling Nordic Health-Tech Business Models
Ahokangas, P., Vincze, Z., Marinova, S. T., Nielsen, C., Lund, M. & Turcan, R. V.
01/01/2018 → 31/12/2018
Project: Research
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DENUS TAIS: Danish-US Technological Advancement, Innovation and Sustainability (DENUS TAIS) Research Network
Marinov, M., Sørensen, O. J., Marinova, S. T. & Shenkar, O.
01/02/2017 → 31/12/2017
Project: Research
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SINET - Denmark: Internationalization of SMEs - part of the SME Internationalization Network SINET, incl. Denmark, UK, Poland, Egypt, UAE, India and China
Marinova, S. T., Eduardsen, J. S. & Ivang, R.
01/10/2012 → 31/12/2015
Project: Research
Research output
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Business group affiliation and SMEs’ international sales intensity and diversification: A multi-country study
Eduardsen, J. S., Marinova, S. T., González-Loureiro, M. & Vlacic, B., 2022, In: International Business Review. 101989.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access -
Diversity and Inclusion in Cyber Security Early Careers
Marinova, D-M. & Marinova, S. T., Feb 2022, (Accepted/In press) Diversity in Action: Managing Diverse Talent in a Global Economy . Latukha, M. (ed.). Emerald Group PublishingResearch output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Export Exit: Literature Review and a Research Agenda
Eduardsen, J. S., Marinova, S. T. & Marinov, M., 2022, (Accepted/In press) Research Handbook on Foreign Exit, Relocation and Re-entry: Theoretical Perspectives and Empirical Evidence. Larimo, J., Sousa, C. M. P., Ghauri, P. N. & Mata, J. (eds.). Edward Elgar PublishingResearch output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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External resource provision and the international performance of SMEs – A contextual analysis
Child, J., Narooz, R., Hsieh, L., Elbanna, S., Karmowska, J., Marinova, S. T., Puthusserry, P., Tsai, T. & Zhang, Y., Feb 2022, (E-pub ahead of print) In: Journal of International Management.Research output: Contribution to journal › Journal article › Research › peer-review
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External resource provision and the international performance of SMEs – A contextual analysis
Child, J., Narooz, R., Hsieh, L., Elbanna, S., Karmowska, J., Marinova, S., Puthusserry, P., Tsai, T. & Zhang, Y., Sep 2022, In: Journal of International Management. 28, 3, 100924.Research output: Contribution to journal › Journal article › Research › peer-review
Activities
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Blended Learning Workshop
Louise Brøns Kringelum (Organizer), Mogens Ove Madsen (Participant), Hamid Bekamiri (Participant), Robert Smith (Participant), Juan Carlos Parra-Alvarez (Participant), Finn Olesen (Participant), Agnieszka Urszula Nowinska (Participant), Allan Næs Gjerding (Participant), Birgitte Egeskov Jensen (Organizer), Svetla Trifonova Marinova (Participant) & Marin Marinov (Participant)
25 Nov 2021Activity: Attending an event › Organisation or participation in workshops, courses, or seminars
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Palgrave Macmillan (Publisher)
Marin Marinov (Peer reviewer) & Svetla Trifonova Marinova (Peer reviewer)
3 May 2021 → 12 May 2021Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Routledge (Publisher)
Marin Marinov (Peer reviewer) & Svetla Trifonova Marinova (Peer reviewer)
21 Feb 2021 → 25 Feb 2021Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Routledge (Publisher)
Marin Marinov (Peer reviewer) & Svetla Trifonova Marinova (Peer reviewer)
16 Feb 2021 → 20 Feb 2021Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Routledge (Publisher)
Marin Marinov (Peer reviewer), Svetla Trifonova Marinova (Peer reviewer) & Christian Nielsen (Peer reviewer)
20 Jan 2021 → 25 Jan 2021Activity: Editorial work and peer review › Series editor › Research
Press / Media
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“No single recipe to success (in foreign markets)”
28/09/2015
1 item of Media coverage
Press/Media: Press / Media
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People's Daily on Emerging Economies and Firms in the Global Crisis
Svetla Trifonova Marinova & Marin Alexandrov Marinov
25/06/2013
1 item of Media coverage
Press/Media: Press / Media
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Årets underviser 2013
Bodil Stilling Blichfeldt, Svetla Trifonova Marinova, Shellie Boudreau & Torben Larsen
15/04/2013
1 item of Media coverage
Press/Media: Press / Media
Impacts
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Op-Ed in China's People's Daily
Svetla Trifonova Marinova (Participant) & Marin Marinov (Participant)
Impact: Public policy impact
File -
Polish National Bank 7th Annual National Bank of Poland Conference, Warsaw, 20 October, 2017
Svetla Trifonova Marinova (Participant)
Impact: Public policy impact
File