Projects per year
Personal profile
Research profile
Svetla Marinova is Professor of International Business and Marketing at Aalborg University in Denmark. Svetla’s research started in the area of economics and in the 1990s and 2000s, she published extensively on the transition and post-transition development of Central and Eastern European economies with a special interest in business restructuring, transformation and foreign direct investment. She has done extensive research on generic business growth and foreign direct investment as means for promoting new business models and innovation that can foster firm international competitiveness. Since the early 2000s, Professor Marinova’s activities have spread across emerging economies worldwide. She is particularly interested in the internationalisation of emerging economies and firms, the role of context and dynamic embeddedness in this process, and the interplay between institutional and business entrepreneurship in promoting outward foreign direct investments. Recently, Svetla’s research has called for re-visiting the concept of value creation in internationalisation. She proposes that value should be analysed as a multidimensional construct that includes the economic, psychological, sociological and environmental utility for individuals, organisations, ecosystems and society in home and host countries. This calls for a much more critical assessment of internationalisation and global access to resources. Svetla Marinova has published more than 110 journal articles and 10 books on internationalization, emerging markets, inward and outward foreign direct investment, internationalisation of small and medium-sized enterprises, value creation in international business, and the role of business models in internationalisation. Her recent work on the book “COVID-19 and International Business: Era of Change” argues that the current state of internationalisation pushes the redistribution of markets and production based on alignment around a pivot that enacts certain political, economic and moral paradigms. Professor Marinova calls for a much greater integration of research, education, institutional support and business initiative that could strengthen the competitive position of Europe in the post-pandemic economic geo-political landscape.
Professor Marinova has extensive teaching experience from universities in Britain, Denmark, the Netherlands, the USA, Austria and Bulgaria as part of full-time employment or as a visiting professor. Svetla has a passion for teaching and takes special care of student learning by nurturing the brightest, supporting the weaker, challenging those who enjoy being in the middle range, and assisting those students who experience health and family challenges. She believes that educators need to motivate and empower young people, encourage them to achieve as much as they can, support them in their academic and personal development.
Education/Academic qualification
International Business, PhD, Copenhagen Business School
Business Administration, MBA, University of Warwick
Economics, MSc, Varna University of Economics
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Network
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Benefits for emerging market multinational enterprises from reverse knowledge transfer
Quang Truong, M., Marinova, S. T. & Simonsen, M. K.
01/02/2017 → …
Project: PhD Project
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DANIS POVIT: Danish Israeli Project on Virtual International Teams Research Network
Marinov, M., Almor, T., Marinova, S. T., Jurowetzki, R. & Brøns Kringelum, L.
01/05/2021 → 31/12/2022
Project: Research
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Supervision of Chinese PhD-student Wang Die
Marinova, S. T., Wang, D. & Simonsen, M. K.
01/12/2019 → 30/11/2022
Project: Research
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ENHANCE: Enhancing Value Creation and Value Capture through Business Model Configuration: An Ecosystem Perspective
Marinova, S. T., Nielsen, C., Ahokangas, P., Andersson, S., Torkkeli, L., Iilvari, M., Saarenketo, S., Lund, M. & Marinov, M.
01/01/2019 → 31/12/2022
Project: Research
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Scaling Nordic Health-Tech Business Models
Ahokangas, P., Vincze, Z., Marinova, S. T., Nielsen, C., Lund, M. & Turcan, R. V.
01/01/2018 → 31/12/2018
Project: Research
Research output
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Critical Junctures and their Role in Reconfiguration of Business Models and Ecosystems
Marinova, S. T., Marinov, M. & Mueller, W., 9 Feb 2023, Reconfiguration of Business Models and Ecosystems: Decoupling and Resilience. Marinova, S. & Marinov, M. (eds.). London and New York: Taylor & Francis, p. 118-131 (Routledge Frontiers in the Development of International Business, Management and Marketiting; No. 1, Vol. 9).Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Decoupling and Resilience of Business Models and Ecosystems
Marinova, S. T. & Marinov, M., 9 Feb 2023, Reconfiguration of Business Models and Ecosystems: Decoupling and Resilience. Marinova, S. & Marinov, M. (eds.). London and New York: Taylor & Francis, p. 1-17 17 p. (Routledge Frontiers in the Development of International Business, Management and Marketiting; No. 1, Vol. 9).Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Organizational influences and performance impact of barriers to e-exporting: The moderating role of home country digital infrastructure and host country internet penetration
Eduardsen, J. S., Marinova, S. T., Leonidou, L. & Christodoulides, P., Jan 2023, (Accepted/In press) In: Management International Review.Research output: Contribution to journal › Journal article › Research › peer-review
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Reconfiguration of Business Models and Ecosystems: Decoupling and Resilience
Marinova, S. T. & Marinov, M., 9 Feb 2023, London and New York: Taylor & Francis. 320 p. (Routledge Frontiers in the Development of International Business, Management and Marketiting; No. 1, Vol. 9).Research output: Book/Report › Book › Research › peer-review
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Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management
Leonidou, L. C., Aykol, B., Fotiadis, T. A., Marinova, S. & Christodoulides, P., 15 Jul 2022, (E-pub ahead of print) In: International Marketing Review.Research output: Contribution to journal › Journal article › Research › peer-review
Activities
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IBC research day
Agnieszka Urszula Nowinska (Lecturer), Svetla Trifonova Marinova (Speaker), Jonas Strømfeldt Eduardsen (Speaker), Yimei Hu (Speaker) & Dmitrij Slepniov (Speaker)
31 Jan 2023Activity: Talks and presentations › Conference presentations
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PhD Hub: Demystifying PhD thesis and what is expected from the thesis paper and how to meet these expectations in style and fashion?
Dmitrij Slepniov (Organizer), Svetla Trifonova Marinova (Organizer), Marin Marinov (Participant), Jonas Strømfeldt Eduardsen (Participant), Yimei Hu (Participant), Leonidas Leonidou (Participant), Alexandra Elena Carst (Participant), Saurav Kumar (Participant) & Yiran Tao (Participant)
30 Jan 2023Activity: Attending an event › Organisation or participation in workshops, courses, or seminars
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Taylor & Francis (Publisher)
Marin Marinov (Peer reviewer) & Svetla Trifonova Marinova (Peer reviewer)
24 Jan 2023 → 2 Feb 2023Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Reconfiguration of Business Models and Ecosystems
Svetla Trifonova Marinova (Moderator), Marin Marinov (Moderator), Jean-Francois Marie Andre Hennart (Panel member), Ernesto Tavoletti (Panel member), Stefano Elia (Panel member) & Mika Yrjola (Panel member)
9 Dec 2022Activity: Talks and presentations › Conference presentations
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Virtual Teams across National Borders
Marin Marinov (Moderator), Svetla Trifonova Marinova (Moderator), Dmitrij Slepniov (Panel member), Eun Kyung Park (Panel member), Ernesto Tavoletti (Panel member), Tamar Almor (Panel member) & Avi Shnider (Panel member)
9 Dec 2022Activity: Talks and presentations › Conference presentations
Press/Media
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Ahsanullah, Aalborg University begin work on apparel sector
Mohammad Bakhtiar Rana, Rasmus Antoft, Svetla Trifonova Marinova & Christian Nielsen
06/10/2022
3 items of Media coverage
Press/Media: Press / Media
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Project 'CREATE' launched to facilitate RMG industry’s transition into circular economy
Mohammad Bakhtiar Rana, Lindsay Whitfield, Christian Nielsen, Rasmus Antoft & Svetla Trifonova Marinova
06/10/2022
2 items of Media coverage
Press/Media: Press / Media
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“No single recipe to success (in foreign markets)”
28/09/2015
1 item of Media coverage
Press/Media: Press / Media
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People's Daily on Emerging Economies and Firms in the Global Crisis
Svetla Trifonova Marinova & Marin Alexandrov Marinov
25/06/2013
1 item of Media coverage
Press/Media: Press / Media
Impacts
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Op-Ed in China's People's Daily
Svetla Trifonova Marinova (Participant) & Marin Marinov (Participant)
Impact: Public policy impact
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Polish National Bank 7th Annual National Bank of Poland Conference, Warsaw, 20 October, 2017
Svetla Trifonova Marinova (Participant)
Impact: Public policy impact
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