Svetla Trifonova Marinova

PhD in International Business

  • Fibigerstræde 11, 36

    9220 Aalborg Ø

    Denmark

19962020
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Business & Economics

Internationalization
Small and medium-sized enterprises
Emerging economies
International business
Legitimation
Eastern Europe
Innovation
International entrepreneurship
Entrepreneurs
Industry
Outward foreign direct investment
Business model
Chinese firms
Emerging markets
Factors
Legitimacy
China
Brand equity
Retail banking
Customer relationship
Entrepreneurship
Decision maker
Central Europe
Value creation
High-technology firms
Russia
Small firms
Multinational firms
India
Home country
Business development
Branding
Marketing
Host country
Embeddedness
Government
Exporting
Decision making
Resources
Globalization
International business research
Multinational enterprises
Investing
Managers
Manufacturing firms
Civil society
Social dimension
Empirical study
Retail internationalization
Institutionalism