Svetla Trifonova Marinova

PhD in International Business

  • Fibigerstræde 11, 36

    9220 Aalborg Ø

    Denmark

19962020
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Research Output 1996 2019

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Book chapter
2019

International Business and Emerging Economy Firms: Present Characteristics and Future Trends

Marinov, M. A., Marinova, S. T., Larimo, J. & Leposky, T., 23 Sep 2019, International Business and Emerging Economy Firms: Universal Issues and Chinese Perspective. First ed. Palgrave Macmillan, Vol. One. (Palgrave Studies of Internationalization in Emerging Markets).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Future trends
Emerging economies
International business
Bottom of the pyramid
Co-creation

International Business and Emerging Economy Firms: The Contexts of Central and Eastern Europe and Africa

Marinova, S. T., Larimo, J., Leposky, T. & Marinov, M. A., 29 Nov 2019, International Business and Emerging Economy Firms: European and African Perspectives. Palgrave Macmillan

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Value Co-Creation in Social Media Networks

Marinova, S. T., Eduardsen, J. S. & Marinov, M. A., 11 Dec 2019, Value in Marketing: Retrospective and Perspective Stance. Routledge

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Value Creation in Context: A Value Chain Locus Perspective

Marinova, S. T., Freeman, S. & Marinov, M. A., 11 Dec 2019, Value in Marketing: Retrospective and Perspective Stance. Routledge

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Value in Marketing: What Is It and Why Does It Matter?

Marinova, S. T. & Marinov, M. A., 11 Dec 2019, Value in Marketing: Retrospective and Perspective Stance. Routledge

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2018

Argentina: Learning to Tango with Talent Management

Marinova, S. T. & Klishevich, D., 2018, Talent Management in Global Organizations: A Cross-Country Perspective. Latukha, M. (ed.). Palgrave Macmillan, p. 299-319 (Palgrave Studies of Internationalization in Emerging Markets).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Creating a Talent Management Agenda for a Global Environment: A Cross-Country Perspective

Latukha, M., Vesselova, A., Vesselova, L., Poór, J., Fehér, J., Tikhonova, V., Selivanovskikh, L., MacLennan, M. L., Chueke, G. V., Marinova, S. T., Panibratov, A. & Klishevich, D., 2018, Talent Management in Global Organizations: A Cross-Country Perspective. Latukha, M. (ed.). Palgrave Macmillan, p. 343-349 (Palgrave Studies of Internationalization in Emerging Markets).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Latin America: Talent Management in the New Reality

MacLennon, M. L., Chueke, G. V., Panibratov, A., Marinova, S. T. & Klishevich, D., 2018, Talent Management in Global Organizations. Latukha, M. (ed.). Palgrave Macmillan, p. 269-275 (Palgrave Studies of Internationalization in Emerging Markets).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2017

Meanings and Interpretations of Value and Value Creation

Marinova, S. T., Larimo, J. & Nummela, N., 2017, Value Creation in International Business: An MNC Perspective. Marinova, S., Larimo, J. & Nummela, N. (eds.). Germany: Palgrave Macmillan, Vol. 1. p. 1-13 13 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Perceived advertising intrusiveness and avoidance in emerging economies – the case of China

Petrovici, D., Marinova, S. T. & Marinov, M. A., Apr 2017, Research Handbook of Marketing in Emerging Economies. Marinov, M. (ed.). Edward Elgar Publishing, p. 125-145

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Value Branding in Emerging Markets as a Social Dimension in the Indian Context

Kumar, S. R. & Marinova, S. T., Apr 2017, Research Handbook of Marketing in Emerging Economies. Marinov, M. (ed.). Edward Elgar Publishing, p. 146-162

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Emerging markets
Branding
Social dimension
Marketing

Value Creation in an SME from a Traditional Industry: It All Adds up

Marinova, S. T. & Marinov, M. A., 2017, Value Creation in International Business: An SME Perspective. Marinova, S., Larimo, J. & Nummela, N. (eds.). Germany: Palgrave Macmillan, Vol. Volume 2. p. 337-358 22 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

1 Citation (Scopus)

Value Creation in the Internationalization of SMEs

Marinova, S. T., Nummela, N. & Larimo, J., 2017, Value Creation in International Business: An SME Perspective. Marinova, S., Larimo, J. & Nummela, N. (eds.). Germany: Palgrave Macmillan, Vol. 2. p. 1-15 15 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2015

Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries

Marinov, M. A. & Marinova, S. T., Jan 2015, Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress. Manrai, A. K. & Meadow, H. L. (eds.). Springer, p. 178-181 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Sustaining a Business: From Partnership to Acquisition

Marinova, S. T. & Marinov, M. A., 26 Jun 2015, Handbook on International Alliance and Network Research. Larimo, J., Nummela, N. & T. M. (eds.). Cheltenham, UK: Edward Elgar Publishing, p. 356-395 40 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Eastern Europe
Government
Internationalization
Interaction
Central Europe
2014
1 Citation (Scopus)
58 Downloads (Pure)

Institutions and International Business

Marinova, S. T., Dec 2014, Institutional Impacts on Firm Internationalization. Marinova, S. (ed.). Palgrave Macmillan, p. 1-11

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

File

Key Determinants of Retail Internationalization: Do Institutions Matter

Czinkota, M. R., Marinova, S. T., Samli, A. C. & Jiang, Z., Dec 2014, Institutional Impacts on Firm Internationalization. Marinova, S. (ed.). Palgrave Macmillan, p. 264 - 285

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

The Role of Home Governments in Outward Foreign Direct Investment

Marinova, S. T., Child, J. & Marinov, M. A., Dec 2014, Institutional Impacts on Firm Internationalization. Marinova, S. (ed.). Palgrave Macmillan, p. 173 - 189

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2013

Early Rapidly Internationalizing Small Firms from South Africa

Grace Masango, S. & Marinova, S. T., Nov 2013, Successes and Challenges of Emerging Economy Multinationals. Marinov, M. & Marinova, S. (eds.). Palgrave Macmillan, p. 158 - 183 25 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

3 Citations (Scopus)

Emerging Economy Multinationals: Successes and Challenges

Marinov, M. & Marinova, S. T., Nov 2013, Successes and Challenges of Emerging Economy Multinationals. Marinov, M. & Marinova, S. (eds.). Palgrave Macmillan, p. 1-11 11 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2012
2 Citations (Scopus)

Development of International Entrepreneurial Opportunities by South African Early and Rapidly Internationalizing Small Firms

Grace Masango, S. & Marinova, S. T., 2012, Impacts of Emerging Economies and Firms on International Business. A. Marinov, M. & T. Marinova, S. (eds.). Basingstoke, UK: Palgrave Macmillan, p. 302-316 15 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

International Business and Emerging Economies

Marinov, M. A. & Marinova, S. T., 2012, Impacts of Emerging Economies and Firms on International Business. A. Marinov, M. & T. Marinova, S. (eds.). Basingstoke, UK: Palgrave Macmillan, p. 1-12 12 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

The Global Crisis and the World: The Cases of Emerging and Developed Economies

Marinov, M. A. & Marinova, S. T., 14 Nov 2012, Emerging Economies and Firms in the Global Crisis. A. Marinov, M. & T. Marinova, S. (eds.). Basingstoke: Palgrave Macmillan, p. 1-13 13 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2011
17 Citations (Scopus)

Evolution of Firm- and Country-Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization

Marinova, S. T., Child, J. & Marinov, M. A., 9 Jun 2011, Advances in International Management. Devinney, T., Pedersen, T. & Tihanyi, L. (eds.). Emerald Group Publishing, Vol. 24. p. 235 - 269 (Advances in International Management).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

The Brewing Industry in CEE: Growth and Development

Larimo, J., Marinov, M. A. & Marinova, S. T., Sep 2011, The Changing Nature of Doing Business in Transition Economies. Marinov, M. A. & Marinova, S. (eds.). Palgrave Macmillan, p. 87-103 16 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2010

Paradoxes of International Marketing in Developing Countries

Marinova, S. T. & Marinov, M. A., Dec 2010, The Paradoxes of Globalisation. Milliot, E. & Turnois, N. (eds.). Palgrave Macmillan, p. 119-131

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2009

Les paradoxes éthiques du marketing international dans les pays en développement

Marinova, S. T. & Marinov, M. A., 2009, Les paradoxes de la globalisation des marchés. Milliot, E. & Tournois, N. (eds.). Vuibert, p. 137

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2005

Marketing in Bulgaria.

Marinov, M. A. & Marinova, S. T., 2005, Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans . Marinov, M. (ed.). Palgrave Macmillan, p. 64-92

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

The Brewing Markets in Central and Eastern Europe in the Period 1990-2003 (2005), in K. Liuhto and Z. Vincze

Marinov, M. A., Marinova, S. T. & Larimo, J., 2005, Wider Europe. Liuhto, K. & Vincze, Z. (eds.). Turku: Essa Print Oy, p. 433-456

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2003

Foreign Direct Investment by Japanese Companies in Central and Eastern Europe

Marinov, M. A., Morita, K. & Marinova, S. T., 2003, Foreign Direct Investment in Central and Eastern Europe. Ashgate, p. 156-183

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Motives of Foreign Investors in Investing in Central and Eastern Europe.

Marinova, S. T. & Marinov, M. A., 2003, Foreign Direct Investment in Central and Eastern Europe. Aldershot: Ashgate, p. 206-232

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

The Development of Marketing in Lifton Hydra Team.

Marinov, M. A. & Marinova, S. T., 2003, Strategic Technology Management: Building Bridges between Sciences, Engineering and Business Management, World Scientific Publications, ISBN 1860943977. Tesar, G., Anderson, S. & Bramorski, T. (eds.). World Scientific

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2002

Global Marketing in Central and Eastern Europe

Marinov, M. A. & Marinova, S. T., 2002, New Developments in International Business. Larimo, J. (ed.). Vaasa, Finland: University of Vaasa Publishing, p. 186-198

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Trust in International Business Operations

Marinov, M. A. & Marinova, S. T., 2002, New Developments in International Business. Larimo, J. (ed.). Vaasa, Finland: University of Vaasa Publishing, p. 265-283

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2001

Changes Caused by Privatisation and Foreign Direct Investment in Central Eastern Europe

Marinov, M. A. & Marinova, S. T., 2001, Ten Years of Economic Transformation. Liuhto, K. (ed.). Lappeenranta: Lappeenranta University of Technology Press, p. 460-475

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

1999

Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe

Marinov, M. A. & Marinova, S. T., 1999, Marketing Challenges in Transition Economies of Europe, Baltic States and Commonwealth of Independent States . Masters, L. & Iyer, G. (eds.). Philadelphia: Haworth Press, p. 25-57

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

The Impact of Privatisation and FDI on the Changes of Enterprises in Transition

Marinov, M. A. & Marinova, S. T., 1999, Enterprise in Transition. Burble et al., M. (ed.). Vienna: DAAAM International Publications, p. 75-87

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

1997

Entrepreneurship in the Turbulent Environment of Eastern Europe

Marinov, M. A. & Marinova, S. T., 1997, Restructuring Eastern Europe: The Microeconomics of the Transition Process. Sharma, S. (ed.). Cheltenham: Edward Elgar Publishing, p. 42-57

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review