Svetla Trifonova Marinova

PhD in International Business

  • Fibigerstræde 11, 36

    9220 Aalborg Ø

    Denmark

19962020
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Research Output 1996 2019

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Journal article
2019

A multidimensional perspective of SME internationalization speed: The influence of entrepreneurial characteristics

Hsieh, L., Child, J., Narooz, R., Elbanna, S., Karmowska, J., Marinova, S. T., Puthusserry, P. & Tsai, T., 2019, In : International Business Review. 28, p. 268 283 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
Small and medium-sized enterprises
Internationalization
Entrepreneurs
Innovation
Innovation strategy

Balancing Social and Political Strategies in Emerging Markets: Evidence from India

Rao-Nicholson, R., Khan, Z. & Marinova, S. T., 24 Jan 2019, In : Business Ethics: A European Review. 28, 1, p. 56 70 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
Emerging markets
Political strategy
India
Accounting performance
Corporate performance
2 Citations (Scopus)

Exploitative and exploratory innovations in emerging economies: The role of realized absorptive capacity and learning intent

Khan, Z., Lew, Y. K. & Marinova, S. T., 2019, In : International Business Review. 28, 3, p. 499-512

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
Innovation
Absorptive capacity
Emerging economies
Local suppliers
Pakistan
2018
1 Citation (Scopus)
8 Downloads (Pure)

Human Capital in the Entrepreneurship Ecosystem

Østergaard, A. & Marinova, S. T., 2018, In : International Journal of Entrepreneurship and Small Business. 35, 3, p. 371-390 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
Entrepreneurship
Human capital
Ecosystem
Entrepreneurs
Entrepreneurial success
2017

Characteristics and Conditions of Entrepreneurship in Eastern Europe

Marinov, M. A. & Marinova, S. T., 2017, In : Journal for East European Management Studies. Special issue 2017, p. 17-34 1.

Research output: Contribution to journalJournal articleResearchpeer-review

entrepreneur
consolidation
marketing
niche
market
9 Citations (Scopus)

Dynamic Embeddedness in Chinese Firm Internationalization

Lattemann, C., Alon, I., Spigarelli, F. & Marinova, S. T., Aug 2017, In : Thunderbird International Business Review. 59, 4, p. 547-559

Research output: Contribution to journalJournal articleResearchpeer-review

internationalization
globalization
choice of location
firm
industry
2 Citations (Scopus)

Inducing the Internationalisation of Family Manufacturing Firms from a Transition Context

Marinova, S. T. & Marinov, M. A., Mar 2017, In : European Business Review. 29, 2, p. 181-204

Research output: Contribution to journalJournal articleResearchpeer-review

Internationalization
Manufacturing firms
Inducement
Social space
Family firms
16 Citations (Scopus)

SME International Business Models: The Role of Context and Experience

Child, J., Hsieh, L., Elbanna, S., Karmowska, J., Marinova, S. T., Puthusserry, P., Tsai, T., Narooz, R. & Zhang, Y., 26 Jun 2017, In : Journal of World Business. 52, 5, p. 664-679 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Business model
International business
Small and medium-sized enterprises
Factors
Industry
2016

Building the born globals: Evidence from Bulgarian manufacturing family firms

Marinova, S. T. & Marinov, M. A., 2016, In : Vestnik of Saint Petersburg University. Ser. 8. Management. 4, p. 3-20 18 p.

Research output: Contribution to journalJournal articleResearchpeer-review

324 Downloads (Pure)

Decision-makers' Risk Perception in the Internationalisation of Small and Medium-Sized Firms

Eduardsen, J. S. & Marinova, S. T., 2016, In : International Journal of Export Marketing. 1, 1, p. 4-26 23 p., 1.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
Small and medium-sized firms
Risk perception
Decision maker
Internationalization
Factors
2014
5 Citations (Scopus)

Knowledge-based network ties in early rapidly internationalising small firms: A missing link?

Masango, S. G. & Marinova, S. T., 16 Sep 2014, In : International Entrepreneurship and Management Journal. 10, 3 , p. 471–486

Research output: Contribution to journalJournal articleResearchpeer-review

Small firms
Knowledge-based
Internationalization
Knowledge creation
Cross-border
3 Citations (Scopus)

Reflections on the Commentaries

Child, J. & Marinova, S. T., 9 Nov 2014, In : Management and Organization Review. 10, 3, p. 405-409

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
69 Citations (Scopus)

The Role of Contextual Combinations in the Globalization of Chinese Firms

Child, J. & Marinova, S. T., 9 Nov 2014, In : Management and Organization Review. 10, 3, p. 347-371

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
Chinese firms
Globalization
Host country
Home country
Investing
2013

Impact of Customer Relationships on Brand Equity in Chinese Retail Banking

Marinova, S. T., Cui, J., Shiu, E. & Marinov, M. A., 2013, In : Journal of Euromarketing. 21, 1, p. 37-52

Research output: Contribution to journalJournal articleResearchpeer-review

banking
equity
customer
marketing
financial services
2012
11 Citations (Scopus)
1762 Downloads (Pure)

Empirical Studies on Legitimation Strategies: A Case for International Business Research Extension

Turcan, R. V., Marinova, S. T. & Rana, M. B., 5 Jul 2012, In : Advances in International Management. 25, 2012, p. 425-470

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
Empirical study
International business research
Legitimation
International business
Systematic review
20 Citations (Scopus)

Institutional Field for Outward Foreign Direct Investment: A Theoretical Extension?

Marinova, S. T., Child, J. & Marinov, M. A., Jun 2012, In : Advances in International Management. 25, 2012, p. 233-261

Research output: Contribution to journalJournal articleResearchpeer-review

Outward foreign direct investment
Maturity
Institutional entrepreneurship
Institutional entrepreneur
Continuity
2010

Buyer-Supplier Relationships in Latin American Automotive Industry

Marinova, S. T., Marinov, M. A., Filho, C. G. & Souki, G., 2010, In : Academija MM. 32, 3, p. 325 363 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2008
3 Citations (Scopus)

Consumer attitudes to Advertising in Bulgaria and Romania

Marinov, M. A., Petrovici, D. & Marinova, S. T., 2008, In : Journal of Euromarketing. 17, 2, p. 81 93 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Customer Relationships and Brand Equity in China’s Banking Services: A Theoretical Model

Marinova, S. T., Cui, J. & Marinov, M. A., 2008, In : Revista de Administração FACES. 7, 3, p. 25 37 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2007
9 Citations (Scopus)

Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

Petrovici, D., Marinov, M. A., Marinova, S. T. & Lee, N., 2007, In : International Marketing Review. 24, 5, p. 539 562 p.

Research output: Contribution to journalJournal articleResearchpeer-review

17 Citations (Scopus)

The marketing challenges within the enlarged single European Market

Paliwoda, S. & Marinova, S. T., 2007, In : European Journal of Marketing. 41, 3/4, p. 233 244 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2006
7 Citations (Scopus)

The Central and Eastern European brewing industry since 1990

Larimo, J., Marinov, M. A. & Marinova, S. T., 2006, In : British Food Journal. 108, 5, p. 371 384 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2005
15 Citations (Scopus)

Ethics and International Marketing: Research Background and Challenges

Carrigan, M., Marinova, S. T. & Szmigin, I., 2005, In : International Marketing Review. 22, 5, p. 481 493 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Exchange and Embeddedness in the Creation of Business Relationships in Central and Eastern

Marinov, M. A. & Marinova, S. T., 2005, In : Arbeit, Organisation und Personal im Transformationsprozess. 22, 1, p. 387-407

Research output: Contribution to journalJournal articleResearchpeer-review

2004
2 Citations (Scopus)

Internationalization of Japanese Multinational Corporations in Central and Eastern Europe

Marinov, M. A., Marinova, S. T. & Morita, K., 2004, In : Journal of East - West Business. 9, 3/4, p. 27 52 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2001

Foreign direct investment in the emerging markets of Central and Eastern Europe: Motives and marketing strategies

Marinov, M. A. & Marinova, S. T., 2001, In : Advances in International Marketing. 10, p. 29 52 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Privatisation in Central and Eastern Europe and Its Ethical Aspects

Marinov, M. A. & Marinova, S. T., 2001, In : Arbeit, Organisation und Personal im Transformationsprozess. 13, p. 153-165

Research output: Contribution to journalJournal articleResearchpeer-review

1999
10 Citations (Scopus)

Foreign direct investment motives and marketing strategies in Central and Eastern Europe

Marinova, S. T. & Marinov, M. A., 1999, In : Journal of East - West Business. 5, 1/2, p. 29 56 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Foreign investor strategy development in the Central and Eastern European context

Marinov, M. A. & Marinova, S. T., 1999, In : Thunderbird International Business Review. 41, 1, p. 107 130 p.

Research output: Contribution to journalJournal articleResearchpeer-review

1998

International joint ventures and greenfield investment: A comparative study of approaches, strategies and performance in Hungary

Hooley, G., Beracs, J., Cox, A., Fahy, J. & Marinova, S. T., 1998, In : Research in Marketing. 14, p. 87 122 p.

Research output: Contribution to journalJournal articleResearchpeer-review

7 Citations (Scopus)

Investor strategy development and adaptation: The case of Interbrew

Marinov, M. A. & Marinova, S. T., 1998, In : European Management Journal. 16, 4, p. 400 410 p.

Research output: Contribution to journalJournal articleResearchpeer-review

3 Citations (Scopus)

Privatization and foreign direct investment in company restructuring

Marinov, M. A., Hooley, G., Cox, A. & Marinova, S. T., 1998, In : Journal of East - West Business. 4, 1/2, p. 29 46 p.

Research output: Contribution to journalJournal articleResearchpeer-review

1997

Changes of ownership in Eastern European countries : the post-privatisation effects in the Bulgarian construction and brewing industries

Cox, A., Marinov, M. A., Hooley, G. & Marinova, S. T., 1997, In : Review of International Business Research. 11, p. 134 146 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The attainment of privatisation objectives in two Bulgarian industries

Cox, A., Hooley, G., Marinov, M. A. & Marinova, S. T., 1997, In : Journal for East European Management Studies. 2, 3, p. 288 304 p.

Research output: Contribution to journalJournal articleResearchpeer-review