Yimei Hu is currently an Associate Professor in Innovation Management with an international perspective at Aalborg University Business School, Aalborg University. Her research interests include the following three domains:

1. International business with the focus on emerging market multinationals and MNCs' innovation in emerging economies such as China.

2. Innovation management with the focus on the formation, orchestration, and evolution of innovation ecosystems, complementors' role in innovation ecosystems, innovation ecosystems in emerging economies such as China, innovation policies, etc.

3. Strategic management research with the focus on coopetition (the interplay between cooperation and competition), organizational ambidexterity, and institutional logics.

She has published in journals such as Research Policy, Management and Organization Review, International Journal of Technology Management, European Journal of International Management, European Journal of Innovation Management, etc.