Mohammad Bakhtiar Rana

Associate Professor of International Business and Strategy, PhD in International Management and Strategy

  • Fibigerstræde 11, 23b

    9220 Aalborg Ø


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Personal profile

Research profile

I am an associate professor in international business and strategy at the Department of Business and Management in Aalborg University, DK. I completed my Phd in international management and strategy from the International Business Center at Aalborg University, followed by an MSc in international business from the Stirling Management School, The University of Stirling, Scotland, UK. During the MSc study I had spent one semester at the University of Groningen, The Netherlands, and studied courses on the specialization of international marketing, which was run by the ‘European Academic Consortium for Management Studies’. I also completed MBA in marketing followed by a Bachelor of Business Studies in marketing from the University of Rajshahi, Bangladesh.

My PhD study focused on European multinational enterprises strategies’ in emerging economies, particularly in Bangladesh. Using business systems perspective and institutionalism, I investigated how multinational subsidiaries legitimized their behavior in emerging markets, and what roles did national institutions, civil society actors, and transnational communities play in the process of internationalization, legitimization and sustainability.

Currently my research focuses on three broad themes: 1) MNEs internationalization and strategies for legitimization and sustainability in emerging markets from the comparative institutionalism and business systems perspectives; 2) Firm's innovation and technology adoption (AI, modular technology) in relation to product strategies in international marketing and international management; 3) Business models (including circular economy), firm capabilities, and competitive advantage of Western firms and Emerging market firms. I have worked on several large MNEs such as Novo Nordisk, Arla, Glaxo Smith Clyne (GSK), Nestle, Telenor (Grameenphone), and am currently working on Oticon, H&M, Bestseller, & Kube Data. In addition, I have also worked on Bangladeshi multinational corporations such as Walton Electronics, DBL Group, Micro Fiber Group, GMS Group (Apparel), ABA group (Apparel), and Interstoff Apparel.

I primarily work with qualitative techniques and case study methods, but am interested to work with panel data and quantitative techniques.

I have published in leading academic journals such as International Business Review, Journal of International Management, Advances in International Management, and so forth.

I personally enjoy travelling, reading books, and watching movies. I am a black belt in Karate (Shotokan), and I enjoy training it.


Education/Academic qualification

International Management and Strategy, PhD, Aalborg University

Specialization in International Marketing, MSc-IB, University of Groningen

International Business , MSc, University of Stirling

Marketing, MBA, The University of Rajshahi


Marketing, BBS (Honours), The University of Rajshahi


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Network Dive into details by clicking on the dots.

Projects 2015 2019

Research Output 2012 2020

EDITED BOOK: Upgrading the Global Garment Industry: Internationalization, Capabilities and Sustainability

Rana, M. B. (ed.) & Allen, M. (ed.), 2020, (In preparation) Upgrading the Global Garment Industry: Internationalization, Capabilities and Sustainability. Rana, M. & Allen, M. (eds.). Edward Elgar Publishing

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

APPAREL INDUSTRY: A long- or short-run cash cow?

Rana, M. B., 6 Mar 2019, In : The New Age Newspaper.

Research output: Contribution to journalJournal articleCommunication


Ivang, R. & Rana, M. B., 29 May 2019, IVEY Teaching Case . Western University, Canada: Ivey Publishing, p. 1-14 14 p. 9B19A021

Research output: Contribution to book/anthology/report/conference proceedingBook chapterEducationpeer-review

Circular economy
Competitive advantage
Business model
2 Citations (Scopus)
Buyer-supplier relationships
Working environment
Research agenda
Organizational performance

Comparative Institutional Analysis and Institutional Voids: The Influence of Firm Heterogeneity and Host-Country Institutions and Contexts

Allen, M., Rana, M. B. & Liu, J., 1 Jun 2019.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Host country
Firm heterogeneity
Comparative institutional analysis
Foreign firms

Activities 2014 2019

MNE’s Business Model, Governance & Relational Condition, and Suppliers’ Capability Development: A Comparative Study on Cross border Dyads

Mohammad Bakhtiar Rana (Lecturer), Imranul Hoque (Speaker), Matthew Allen (Lecturer)
13 Dec 201915 Dec 2019

Activity: Talks and presentationsConference presentations

Sustaining Global Garment Industry 2019

Mohammad Bakhtiar Rana (Participant), Peter Hasle (Participant), Jan Vang (Participant), Rahim Box Talukder (Participant), Khondaker Golam Moazzem (Participant), Md. Mofizul Islam (Participant), Mr. Mohammed Nasir (Participant), Mohammad Zahidullah (Participant), Md. Sadequr Rahman (Participant), Zaglul Hayder (Participant)
5 Mar 20197 Mar 2019

Activity: Attending an eventOrganisation or participation in workshops, courses, or seminars

Analytical Workshop on garments capability development in Bangladesh

Mohammad Bakhtiar Rana (Lecturer), Peter Hasle (Panel member), Jan Vang (Panel member), Malek Maalouf (Speaker)
4 Feb 20197 Feb 2019

Activity: Talks and presentationsTalks and presentations in private or public companies

Press / Media


Mohammad Bakhtiar Rana


4 items of Media coverage

Press/Media: Press / Media