Research profile

I am an Associate Professor of International Business and Strategy at Aalborg University Business School (AAUBS), Denmark, and a Visiting Scholar at University of Cambridge, UK. I am also the director of Sustainability Lab at AAUBS.

My research focuses on diverse areas in international management and strategies with a special focus on sustainable international strategic management, new technology-enabled value creation, and institutional impact on firm capabilities and sustainability-driven business modelling strategies such as Circular Economy.

I have studied how European multinational enterprises develop and co-develop strategies and capabilities to earn synergy (acceptance and efficiency) in national business systems. It was the first study of its kind on Bangladeshi institutions and firms (national and multinationals) to explain how multinational subsidiaries (i.e., their activities and strategies) are accepted in Bangladeshi business systems, and what role national institutions, civil society actors, and transnational communities play in the process of firms’ internationalization, legitimation, and sustainability. 

My view of firm strategy is, it is shaped and reshaped by the interactions between firms (or collectivities of firms) and institutions in which they operate. Firms operate within the rules, norms, values, and logics of institutional systems, not in isolation. So, their missions, perspectives, goals, strategies, activities, and offerings are shaped by the nature and performance of institutional arrangements. However, the nature of national institutions changes over time. One of the external forces to change national institutions is the ways in which transnational institutions (e.g., UN, EU, OECD) become dominant and how MNEs collaborate with the transnational institutions, civil society & national institutional actors, and large firms (primarily local) to evolve a new set of rules of business. I view strategy development as a complex process. Understanding the role of institutions and their influence on firm strategies are, therefore, critical in this process. Unlike the view of institution as the macro environmental constraints, I consider institution as the internal logics and the external conditions providing resources and constraints to firms to shape strategies that fit the context.

The following three themes can well describe my research areas: 1) Multinational Corporations’ strategies in relation to internationalization, capabilities, legitimation, and sustainable management in emerging markets. 2) Business modelling including sustainability-driven business modelling and its impact on and relationship with global value chain, climate change, and circular economy transition. 3) Firm's technology adoption and digital strategies (Artificial intelligence, 3D, & Modular Innovation) for value creation and sustainable adaptation.

Despite multiple areas on which my studies focus, the core concentration of my research is on the cross-border management and multinationals strategies using institutionalism and business systems perspective. I aim to understand the strategic choices, antecedents, and mechanisms affecting sustainable international strategic management. 

In relation to research and consulting, I have worked on a number of large multinational corporations such as Novo Nordisk, Arla, Glaxo Smith Clyne (GSK), Nestle, Telenor (Grameenphone), Tesla, iRobot Romba, H&M, Bestseller, Oticon, and Kube Data. In addition, I have also studied Bangladeshi multinational corporations such as Walton Electronics, DBL Apparel Company, Micro Fibre Apparel Group, GMS Apparel Group, ABA Apparel Group, and Interstoff Apparel Limited, Shasha Danims etc.

Recently, I completed an action-project in 2022 on ‘The Practical Tools for Sustainable Business Model Innovation for SMEs in Denmark and Sweden’ (3 million DKK funded by EU). I was a principal investigator and the member of steering committee for the project. In 2022, I also completed another project on ‘Artificial Intelligence, Value creation and Adaptation in International Context’, which I led in collaboration with the Department of IT & Media Technology at AAU, funded by Aalborg University Business School (AAUBS).

As a principal investigator and the leader, I have received a grant of 12 million DKK to study the circular economy transition in Bangladesh's apparel industry. This is the first project on circular economy research in apparel industry, funded by Danish Ministry of Foreign Affairs. The project has commenced in October 2022 and will continue till 2027.

However, my other on-going project on the apparel industry is: ‘Climate Change and Global Value Chains in Textile and Garments industry in Bangladesh’ (11.7 million DKK) in collaboration with Copenhagen Business School, Roskilde University, DK, and BRAC University, Bangladesh. I am a principal researcher and the lead from AAUBS in this consortium project.

At present, my current projects and researches heavily focus on understanding the dynamics of Apparel industry transition with an aim to explore firms' transition to circular business model, capability reconfiguration in GVC, technology adoption, and the impact of institutions on green industrialization in the context of circular economy adoption.

I am a member of the Dean’s Signature Project Committee on Sustainability-driven Research at the Faculty of Social Sciences and Humanities, and Rector's 'Climate Change Mitigation Strategy committeee at AAU.

I have co-edited a book titled 'Upgrading the Global Garment Industry', published by Edward Elgar, UK, which is the first book of its kind to focus on Global Garments Industry from the perspective of three under-focused areas - internationalisation, capabilities, and sustainability. I have brought the garments industry into the forefront of research in international business and strategy, which has been ignored for long, but which has affected the international business of many emerging economies and influenced the history of international business of many western countries in the 17th and 18th century in the colonial era.

I primarily use qualitative method including case studies, qualitative data analysis techniques, comparative case analysis and storytelling science. However, I am interested to work with panel data and quantitative techniques.

I have published in leading academic journals such as Global Strategy Journal, Technovation, International Business Review, Journal of International Management, and so forth