Photo of Philip Mampukia Yakubu
  • Fibigerstræde 11, Fib 11-94

    9220 Aalborg Ø

    Denmark

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Personal profile

Research profile

1. Social Media and B2B Marketing Strategies: Perspective and Research Agenda

The current paper aims to contribute knowledge to the existing literature on digital marketing communication/social media marketing by conducting an extensive literature review on social media marketing, analyzes the research gaps, and develops a comprehensive theoretical framework to guide the adoption of ICT related adoptions. It also suggests future research avenues that exist in the extant literature.

2. Social Media and B2B Marketing Strategies – A comparative study of factors influencing social media adoption among Danish B2B firms and Swedish B2B firms  (work in progress)

This paper makes use of the conceptual framework carried out in my Ph.D. thesis to analyze the factors that influence Danish B2B firms' adoption of social media, their strategies and compare with Swedish B2B firms' adoption strategies. 

Teaching profile

Teaching Activities 

Module 4: International Branding and Marketing Communications (International Marketing-IM) 

Teaching method: PBL-AAU Model 

Language of Instruction: English Language 

Supervision 

  • Semester projects (international Business, International Marketing, and EBA)
  • Bachelor Theses 
  • Master Theses  

Education/Academic qualification

International Business, Master of Science in Economics and Business Administration, Department of Business and Management, Aalborg University

1 Sep 201430 Jun 2016

Economics and Business Administration , Bachelor of Science

30 Sep 201331 Aug 2014

Financial Management , Academy Profession (AP), University College Nordjylland

1 Sep 201130 Jun 2013

Basic Education , Teacher Cert 'A' , University of Cape Coast, Tamale College of Education

9 Sep 200331 Aug 2006