Personal profile

Research profile

Holger’s research focuses on the field of customer experience management, in particular service failure and recovery and atmospheric cues. Methodologically he is interested in empirical generalizations and experimental designs. Besides that, he is curious about other fields and methods, and enjoys building a bridge between basic and applied research. Holger has published articles in Journal of Marketing, Journal of Service Research, Journal of Retailing, Marketing Letters, Journal of International Marketing, and Journal of Travel Research among others. He serves on the editorial review board of the Journal of Service Research, received grants for his research, presents his works regularly at international conferences, and his research was featured by national and international news outlets.