Projects per year
Digital transfomations are changing the traditional landscape of sales within sales prganizations. A key aspect central to the digital transformations are the AI based technological tools such as chatbots, machine learning and natural language pocessing. Although the future of AI is promising for sales organizations, optimization of AI is still in the infancy stages, mainly due to the sceptism surrounding the new technology. Furthemore, ability of AI in decision making has lead businesses to doubt its transparency. One of the industries that are heavily investing in AI is the banking industry. However, having traditional legacy infrastuctues and preassured by regulative legislations banks are facing enormous challengers in managing expectations of AI internally and externally. Hence, in my research I focus on understanding the ways in which AI is perceived internally by banking employees and externally by banking customers interms of realizing opportunities and threats they forsee in this new disruptive technology. Thereby to provide insights to the management of banking industy on the ways in which the traditional role of a banking employee and the expectations of banking customers are changing due to AI implimentaions. Also, to highlight the potential areas that the management of banks need to focus on while optimizing AI in banking.
International Business Communication in Corporate Communication, Masters Degree, Employer Branding in the Cleaning Industry, Aarhus University
3 Sept 2018 → 25 Jun 2020
Award Date: 25 Jun 2020
Marketing Management & Communication, Bachelors Degree, Aarhus University
5 Sept 2015 → 30 Jun 2018
Award Date: 30 Jun 2018
Marketing, Professional Diploma in Marketing, Chartered Institute of Marketing
1 Jun 2007 → 14 Dec 2009
Award Date: 10 Feb 2010
- Management and Organization
- Oppotunities of AI
- Threats of AI
- Buyer-Seller Dyad
- Buyer-Seller Negations
- Financial Industry
- Qualitative Methods
- Expectations of AI
- Bank Employees
- 1 Active
Impact of AI on conventional buyer-seller relationships in the banking industry
Sathiskumar, N. N. & Andersen, P. H.
15/10/2021 → 14/10/2024
Project: PhD ProjectFile
How does AI Impact Bankers Trust Building Efforts: Towards an analytical frameworkSathiskumar, N. N. & Andersen, P. H., Jun 2022, Global Sales Science Institute. p. 96-109 (Proceedings of the Annual Global Sales Science Institute Conference).
Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › ResearchOpen AccessFile5 Downloads (Pure)
Impact of AI on Key Account Manager’s Trust Building Efforts with Financial Advisors in B2B BankingSathiskumar, N. N., 30 Aug 2022, p. 1-16. 16 p.
Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research
Resilience in sales management organizations: Towards an analytical frameworkAndersen, P. H., Burgdorff, K. & Sathiskumar, N. N., 8 Jun 2022.
Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-reviewFile200 Downloads (Pure)
- 1 Organisation or participation in workshops, courses, or seminars
Blended Learning Workshop
Louise Brøns Kringelum (Participant), Chiara Crovini (Participant), Nirosha Nilmini Sathiskumar (Participant), Niels Joseph Lennon (Participant), Daojuan Wang (Participant), Thibault Laurentjoye (Participant), Jesper Chrautwald Sort (Participant) & Mogens Ove Madsen (Participant)25 Nov 2021
Activity: Attending an event › Organisation or participation in workshops, courses, or seminars