Julia Gyorffy-Schäfer

Julia Gyorffy-Schäfer

PhD student

 https://orcid.org/0009-0008-4786-7281

  • Fibigerstræde 11

    9220 Aalborg Øst

    Denmark

20222024

Research activity per year

Personal profile

Research profile

Julia is a part-time PhD student with several years of industry experience in B2B marketing. 

In her research Julia focuses on the link between organizational buying behaviour, organizational information search and sales management. The emphasis is on the information search aspect of organizations throughout the buying process and its application for sales lead qualification. She investigates these topics in the context of digitalization and aims to apply quantitative analytical methods to unveil the potential of data analytics for sales lead qualification. 

Education/Academic qualification

Culture, Communication, Globalization, Master of Arts

30 Aug 2005 → 1 Sept 2007

Award Date: 1 Sept 2007

Social Sciences, Bachelor of Arts, Constructor University

1 Sept 2002 → 3 Jun 2005

Award Date: 3 Jun 2005

External positions

Sr, Marketing Analytics Manager , SCIEX - Danaher

1 Jun 2014 → …

Keywords

  • Business Economics and Trade
  • B2B Marketing
  • B2B sales lead qualification
  • Digitalization
  • Data Analytics
  • Organizational buying behaviour
  • 2 Conference abstract for conference
  • 2 Conference organisation or participation
  • 1 Membership of research networks or expert groups