Research activity per year

Personal profile

Research profile

Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis. 

Education/Academic qualification

Ph.D., International Marketing, Country of Origin and Consumer Brand Perception: A developed and emerging market perspective

1 Mar 20116 Nov 2014

Award Date: 6 Nov 2014

M.Sc. International Business Economics, Why Companies Go Green? Motivations for Proactive Environmental Strategy in Large Danish Companies

1 Sept 200830 Jun 2010

Award Date: 30 Jun 2010


  • Business Economics and Trade
  • Business, Culture and Communication


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Collaborations from the last five years

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