Projects per year
Personal profile
Research profile
Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis.
Education/Academic qualification
Ph.D., International Marketing, Country of Origin and Consumer Brand Perception: A developed and emerging market perspective
1 Mar 2011 → 6 Nov 2014
Award Date: 6 Nov 2014
M.Sc. International Business Economics, Why Companies Go Green? Motivations for Proactive Environmental Strategy in Large Danish Companies
1 Sept 2008 → 30 Jun 2010
Award Date: 30 Jun 2010
Keywords
- Business Economics and Trade
- Business, Culture and Communication
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Collaborations from the last five years
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Projects
- 1 Finished
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IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training
Turcan, R. V. (PI), Bujac, A. (Project Manager), Taran, Y. (Project Participant), Jørgensen, K. M. (Project Participant), Laine, I. (Project Participant), Kuivalainen, O. (Project Participant), Servais, P. (Project Participant), Dreher, R. (Project Participant), Haseloff, G. (Project Participant), Vissak, T. (Project Participant) & Jakobsen, B. K. (Supervisor)
01/09/2019 → 31/12/2022
Project: Research
File
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An interplay of the consumption values and green behavior in developed markets: A sustainable development viewpoint
Chwialkowska, A., Bhatti, W. A., Bujac, A. & Abid, S., Aug 2024, In: Sustainable Development. 32, 4, p. 3771-3785 15 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access27 Citations (Scopus) -
Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment
Bujac, A., Roschk, H. & Bhatti, W. A., 2024.Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review
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Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia
Coudounaris, D. N., Björk, P., Mets, T., Asadli, R. & Bujac, A. I., Apr 2024, In: Administrative Sciences. 14, 4, 61.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile3 Citations (Scopus)72 Downloads (Pure) -
Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)
Andersen, P. H., Åberg, S. & Bujac, A., Nov 2023, In: Industrial Marketing Management. 115, p. 526-538 13 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile8 Citations (Scopus)111 Downloads (Pure) -
Creating Value for Customers: Customer Journey Mapping through Marketing and Sales Alignment
Bujac, A., 5 Feb 2023, (In preparation) In: Journal of Business and Industrial Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
Prizes
Activities
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AMA Virtual Conference
Bujac, A. (Participant)
11 Oct 2022 → 13 Oct 2022Activity: Attending an event › Conference organisation or participation
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PhD hub: Academic writing and publishing: A journey from idea to publication’.
Nowinska, A. U. (Organizer), Slepniov, D. (Organizer), Marinova, S. T. (Participant), Marinov, M. (Participant), Eduardsen, J. S. (Participant), Bujac, A. (Participant), Wang, D. (Participant) & Hu, Y. (Participant)
14 Sept 2022Activity: Attending an event › Conference organisation or participation
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IETN PHD Supervisor training in Authentic Leadership
Sandberg, S. (Organizer), Servais, P. (Organizer), Bujac, A. (Organizer), Jakobsen, B. K. (Organizer), Turcan, R. V. (Organizer), Wang, D. (Participant), Bhatti, W. A. (Participant) & Hain, D. S. (Participant)
2 May 2022 → 6 May 2022Activity: Attending an event › Organisation or participation in workshops, courses, seminars, exhibitions or similar
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Nordic Workshop on Interorganizational Research
Bujac, A. (Participant)
27 Apr 2022 → 29 Apr 2022Activity: Attending an event › Conference organisation or participation
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PhD Hub: research seminar
Nowinska, A. U. (Organizer), Slepniov, D. (Organizer), Bujac, A. (Participant), Marinov, M. (Participant), Marinova, S. T. (Participant), Ziliberberg, C. (Organizer), Struwe, S. (Participant), Wang, D. (Participant), Eduardsen, J. S. (Organizer), Yang, P. (Participant) & Lines, L. G. T. (Participant)
31 Jan 2022Activity: Attending an event › Organisation or participation in workshops, courses, seminars, exhibitions or similar
Press/Media
Impacts
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2023-11. 'Good Practice Example' ERASMUS+ Award for the IETN project
Turcan, R. V. (Participant), Bujac, A. (Participant), Taran, Y. (Participant) & Jakobsen, B. K. (Participant)
Impact: Public policy impact, Cultural impact, Quality of life impact, Economic impact, Quality of life impact