Andreea Bujac

2024

Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

Bujac, A., Roschk, H. & Bhatti, W. A., 2024.

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia

Coudounaris, D. N., Björk, P., Mets, T., Asadli, R. & Bujac, A. I., Apr 2024, In: Administrative Sciences. 14, 4, 61.

Research output: Contribution to journal › Journal article › Research › peer-review

Open Access

File

1 Citation (Scopus)

2023

Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)

Andersen, P. H., Åberg, S. & Bujac, A., Nov 2023, In: Industrial Marketing Management. 115, p. 526-538 13 p.

Research output: Contribution to journal › Journal article › Research › peer-review

Open Access

File

4 Citations (Scopus)

32 Downloads (Pure)

Creating Value for Customers: Customer Journey Mapping through Marketing and Sales Alignment

Bujac, A., 5 Feb 2023, (In preparation) In: Journal of Business and Industrial Marketing.

Research output: Contribution to journal › Journal article › Research › peer-review

Development, Implementation and Sustainability Report: PhD course in Authentic Leadership

Bujac, A. & Turcan, R. V., Apr 2023, IETN: TBRP. 131 p.

Research output: Book/Report › Report › Commissioned › peer-review

Open Access

File

47 Downloads (Pure)

Development, Implementation and Sustainability Report: PhD Supervisor Training in Authentic Leadership

Bujac, A. & Turcan, R. V., Apr 2023, IETN: TBRP. 102 p.

Research output: Book/Report › Report › Commissioned › peer-review

Open Access

File

51 Downloads (Pure)

Preface

Turcan, R. V., Reilly, J. E., Jørgensen, K. M., Taran, Y. & Bujac, A. I., 5 Oct 2023, The Emerald Handbook of Authentic Leadership. Emerald Group Publishing, p. xxxiii-xxxiv

Research output: Contribution to book/anthology/report/conference proceeding › Preface/Introduction/postscript › Research

Open Access

2021

Marketing Solar Energy in Ghana: A Relational Perspective

Kuada, J., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2021, Research Anthology on Clean Energy Management and Solutions. IGI Global Publishing, p. 1705-1724 20 p.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

The Impact of International Networking and Co-Marketing Alliances on Export Performance: A Global Perspective

Bujac, A. & Schøtt, T., Jan 2021, In: International Journal of Export Marketing. 4, 1, p. 72-88

Research output: Contribution to journal › Journal article › Research › peer-review

2019

Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand

Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Marketing Solar Energy in Ghana: A Relational Perspective

Kuada, J. E., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global, p. 301-320 (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series).

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

PBL Inter-Disciplinary and Inter-Institutional Project

Bujac, A. & Turcan, R., Apr 2019

Research output: Book/Report › Compendium/lecture notes

Open Access

File

130 Downloads (Pure)

2018

Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

Bujac, A. I., Jun 2018.

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

1 Downloads (Pure)

Country-of-origin effect and industrial buyer behavior: A systematic literature review

Bujac, A. I. & Servais, P., Oct 2018, (Submitted) In: Journal of Business and Industrial Marketing.

Research output: Contribution to journal › Journal article › Research › peer-review

1 Downloads (Pure)

Understanding Consumer Buying Behavior in Africa

Kuada, J. E. & Bujac, A. I., 1 Jan 2018, Marketing Management in Africa. Tesar, G., Anderson, S., Traore, H. & Graff, J. (eds.). New York: Routledge, p. 207 -223 17 p.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

1 Citation (Scopus)

2017

FDI- Economic Growth Nexus: A Literature review

Bujac, A. I. & Corado Cretu, E., 2017, (In preparation).

Research output: Working paper/Preprint › Working paper › Research › peer-review

Online Consumer Ethnocentrism of Danish Consumers

Bujac, A. I., 2017, (In preparation).

Research output: Working paper/Preprint › Working paper › Research › peer-review

2016

Country of origin effect on brand perception: A systematic review of the literature from the last two decades (1993-2013)

Iacob, A., 2016, PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, p. 221-277 50 p.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013

Iacob, A. I., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, Vol. 3. p. 221-275 54 p.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Country-of-origin Effects on Consumer Brand Perception of Familiar vs. Unfamiliar Brands of Technological Complex Products in a Developed Market Setting

Sørensen, J. & Iacob, A., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, 18 p.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Two Decades of Global Mindset Research: Approaches and Issues

Bujac, A. I. & Kuada, J. E., 2016, Global Mindsets: Exploration and Perspectives. Kuada, J. (ed.). London: Routledge, p. 8 -34 26 p. (Routledge Studies in International Business and the World Economy, Vol. 64).

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

2014

Country-of-origin effect and consumer brand perception: A developed and emerging market perspective

Iacob, A., 2014, Aalborg: Aalborg Universitetsforlag. 215 p.

Research output: PhD thesis

Open Access

File

3019 Downloads (Pure)

Relationships between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Iacob, A. I., Kuada, J. & Lawson, L. G., 2014, In: Journal of Euromarketing. 23, 1&2, p. 85-110

Research output: Contribution to journal › Journal article › Research › peer-review

2013

Consumer ethnocentrism and Country of origin effect: The brand perception of Romanian consumers concerning a Danish beer brand

Iacob, A. I., 2013. 8 p.

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

44 Downloads (Pure)

Dacia - Developing an International Marketing Strategy for a Romanian Car

Iacob, A. I., 2013, 14 p.

Research output: Other contribution › Education

2012

Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Iacob, A. I., Kuada, J. & Lawson, L. G., 2012.

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

Country Image and Brand Perception of Hybrid Products from Emerging Economies

Iacob, A. I., Nov 2012. 30 p.

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

Andreea Bujac

Research output

Search results