Research output per year
Research output per year
Search results
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2021
Marketing Solar Energy in Ghana: A Relational Perspective
Kuada, J., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2021, Research Anthology on Clean Energy Management and Solutions. IGI Global Publishing, p. 1705-1724 20 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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2019
Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand
Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI globalResearch output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Marketing Solar Energy in Ghana: A Relational Perspective
Kuada, J. E., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global, p. 301-320 (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series).Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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2018
Understanding Consumer Buying Behavior in Africa
Kuada, J. E. & Bujac, A. I., 1 Jan 2018, Marketing Management in Africa. Tesar, G., Anderson, S., Traore, H. & Graff, J. (eds.). New York: Routledge, p. 207 -223 17 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
1 Citation (Scopus) -
2016
Country of origin effect on brand perception: A systematic review of the literature from the last two decades (1993-2013)
Iacob, A., 2016, PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, p. 221-277 50 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013
Iacob, A. I., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, Vol. 3. p. 221-275 54 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Country-of-origin Effects on Consumer Brand Perception of Familiar vs. Unfamiliar Brands of Technological Complex Products in a Developed Market Setting
Sørensen, J. & Iacob, A., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, 18 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Two Decades of Global Mindset Research: Approaches and Issues
Bujac, A. I. & Kuada, J. E., 2016, Global Mindsets: Exploration and Perspectives. Kuada, J. (ed.). London: Routledge, p. 8 -34 26 p. (Routledge Studies in International Business and the World Economy, Vol. 64).Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review