Projects per year
Personal profile
Research profile
My research interests are in the interrelation between the fields of cultural psychology, communication, and social development. I explore the processes by which individuals develop through times of life ruptures and social change using art and storytelling. I also work on developing visual methodologies within psychology and the analysis of visual culture and its influence on identity development, collective memory and politics within society. I lead a seed-funded project (2024-2025) on Digital Consumer Cultures and their influence on young people’s well-being.
Teaching profile
My main teaching areas are within the fields of social and cultural psychology and qualitative methodologies. I teach and supervise on the bachelor and masters level. I co-developed different elective course modules such as Gender & Psychology, Climate Psychology, Refugees’ lives, and Psychology & Religion.
Administrative profile
I am a study board member (2024-2028) and the coordinator for first semester (2019-current) for the Psychology education. I also coordinate the Social Psychology and Qualitative Methodology modules.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Keywords
- Culture and Media theory
- Psychology
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Collaborations from the last five years
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EH: Cluster: Environmental Humanities
Horvath, A.-S. (Project Participant), Raudaskoski, P. L. (Project Participant), Mølholm, M. (Project Participant), Awad, S. (Project Participant), Andersen, G. (Project Participant), Beck, B. D. (Project Participant), Jochum, E. (Project Participant), Pedersen, D. B. (Project Participant), Sköld, A. (Project Participant), Hansen, F. T. (Project Participant), Magnussen, R. (Project Participant), Eskjær, M. F. (Project Participant), Nielsen, R. K. (Project Participant), Jessen, I. B. (Project Participant), Andersen, P. V. K. (Project Participant), Demuth, C. (Project Participant), Roslyng, M. M. (Project Participant), Lindhardt, S. (Project Participant), Rosenstand, C. A. G. F. (Project Participant), Krogager, S. G. S. (PI) & Horsbøl, A. (PI)
01/01/2021 → …
Project: Research
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Digital consumer culture & mental health
Krogager, S. G. S. (CoI), Awad, S. (PI), Jensen, T. (CoI), van Berkel, N. (CoI), Blaagaard, B. (CoI) & Andersen, T. F. (CoI)
01/08/2024 → 01/09/2025
Project: Research
Research output
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Cultivating a Crowd: Cultural Tools of Protest Action
Awad, S. H. & Wagoner, B., 2026, Collective Effervescence. Tutenges, S. & Smith, P. (eds.).Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Seeing Matters: A psychology of the image and its politics
Awad, S. H., 2025, Cambridge University Press.Research output: Book/Report › Book › Research › peer-review
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Psychology of Change
Awad, S. H. & Zittoun, T., 2024, In: Qualitative Studies. 9, 1, p. 1-35 36 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access -
The power of the image: the role of social representations
Nicholson, C. & Awad, S. H., 2024, In: Papers on Social Representations. 33, 1, p. 1-8 8 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile2 Citations (Scopus)50 Downloads (Pure) -
“A man doesn’t drink from a straw. Never!” the experience of coming out as gay to oneself and to others
Awad, S. H. & Sindberg, G., Dec 2024, In: Culture & Psychology. 30, 4, p. 1041-1059 19 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile11 Downloads (Pure)
Prizes
Activities
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Psychology students from Ritsumeikan University, Japan visit the Centre for Cultural Psychology
Demuth, C. (Other), Wagoner, B. (Other), Awad, S. (Other), Sato, T. (Other) & Inoue Nakata , Y. (Other)
8 Sept 2025 → 9 Sept 2025Activity: Other
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Psychology students from Ritsumeikan University, Japan visit the Centre for Cultural Psychology
Demuth, C. (Other), Wagoner, B. (Other), Awad, S. (Other) & Sato, T. (Other)
9 Sept 2024 → 10 Sept 2024Activity: Other
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Danish far-right visual construction of the ‘other’
Awad, S. (Lecturer)
Jun 2024Activity: Talks and presentations › Conference presentations
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Consumerism and the promise of ‘the good life’
Awad, S. (Lecturer)
14 Mar 2024Activity: Talks and presentations › Talks and presentations in private or public companies
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Cultivating a Crowd
Awad, S. (Lecturer) & Wagoner, B. (Lecturer)
2024Activity: Talks and presentations › Conference presentations
Press/Media
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Psykologer fra Aalborg: Vi ville ønske, at vores studerende også kulegravede deres pensum
Awad, S., Lund, P. C., Brinkmann, S. & Sköld, A. T. B.
16/03/2021
1 item of Media coverage
Press/Media: Press / Media
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How street art influenced Arab spring protests in Egypt
23/01/2021
1 Media contribution
Press/Media: Press / Media
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9 kulturfolk om, hvorfor kultur ikke bare er flødeskum på lagkagen
20/04/2020
1 item of Media coverage
Press/Media: Press / Media