Projects per year
Personal profile
Research profile
Holger’s research focuses on the field of customer experience management, in particular service failure and recovery and atmospheric cues. Methodologically he is interested in empirical generalizations and experimental designs. Besides that, he is curious about other fields and methods, and enjoys building a bridge between basic and applied research. Holger has published articles in Journal of Marketing, Journal of Service Research, Journal of Retailing, Marketing Letters, Journal of International Marketing, and Journal of Travel Research among others. He serves on the editorial review board of the Journal of Service Research, received grants for his research, presents his works regularly at international conferences, and his research was featured by national and international news outlets.
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- 1 Similar Profiles
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Green Transitions in Port of Aalborg
Larsen, M. V. (PI), Roschk, H. (PI), Lundtofte, F. S. (CoPI), Østergaard, C. R. (CoPI), Slepniov, D. (CoPI), Jakobsen, B. K. (Project Coordinator), Holm, J. R. (Project Participant), Hu, Y. (Project Participant), Wang, D. (Project Participant), Nowinska, A. U. (Project Participant), Rana, M. B. (Project Participant), Crovini, C. (Project Participant), Bürkland, S. D. (Project Participant) & Zachariassen, F. D. (Project Participant)
30/09/2024 → 31/12/2026
Project: Research
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Business-to-business sales lead qualification based on organizational information search in a digital context
Gyorffy-Schäfer, J. (PI), Andersen, P. H. (PI) & Roschk, H. (PI)
01/11/2022 → 01/11/2027
Project: PhD Project
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Service Recovery: Coalition Formation and Social Exclusion
Roschk, H. (PI)
15/06/2021 → 01/12/2021
Project: Research
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Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
Roschk, H. & Hosseinpour, M., 21 Jan 2020, In: Journal of Marketing. 84, 1, p. 125-145Research output: Contribution to journal › Journal article › Research › peer-review
Open Access65 Citations (Scopus) -
Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color
Roschk, H., Correia Loureiro, S. M. & Breitsohl, J., 2017, In: Journal of Retailing. 92, 2, p. 228-240Research output: Contribution to journal › Journal article › Research › peer-review
Open Access211 Citations (Scopus) -
The Nature of an Apology: An Experimental Study on How to Apologize after a Service Failure
Roschk, H. & Kaiser, S., Sept 2013, In: Marketing Letters. 24, 3, p. 293-309 17 p.Research output: Contribution to journal › Journal article › Research › peer-review
149 Citations (Scopus) -
Identifying Appropriate Compensation Types for Service Failures: A Meta-Analytic and Experimental Analysis
Roschk, H. & Gelbrich, K., May 2014, In: Journal of Service Research. 17, 2, p. 195-211 17 p.Research output: Contribution to journal › Journal article › Research › peer-review
141 Citations (Scopus) -
A Meta-Analysis of Organizational Complaint Handling and Customer Responses
Gelbrich, K. & Roschk, H., Jan 2011, In: Journal of Service Research. 14, 1, p. 24-43 20 p.Research output: Contribution to journal › Journal article › Research › peer-review
344 Citations (Scopus)
Prizes
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Finalist 2023 SERVSIG Best Service Article Award
Roschk, H. (Recipient), Hosseinpour, M. (Recipient) & Breitsohl, J. (Recipient), 2024
Prize: Research, education and innovation prizes
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Best Paper Award
Gelbrich, K. (Recipient), Miederer, S. (Recipient), Kerath, A. (Recipient) & Roschk, H. (Recipient), 2023
Prize: Conference prizes
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3rd Best Paper Award
Roschk, H. (Recipient), Feyertag, C. (Recipient) & Aydin, N. (Recipient), 2018
Prize: Conference prizes
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Best Paper in a Track
Gelbrich, K. (Recipient), Müller, J. (Recipient), Grégoire, Y. (Recipient) & Roschk, H. (Recipient), 2011
Prize: Conference prizes
Activities
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Journal of Service Research (External organisation)
Roschk, H. (Member)
2020 → …Activity: Memberships › Membership of committees, commissions, boards, councils, associations, organisations, or similar
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Journal of Marketing (Journal)
Roschk, H. (Peer reviewer)
Nov 2024Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Journal of Retailing (Journal)
Roschk, H. (Peer reviewer)
Feb 2024Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Aalborg University Business School (Organisational unit)
Roschk, H. (Chairperson)
Jan 2024 → Dec 2024Activity: Memberships › Membership of committees, commissions, boards, councils, associations, organisations, or similar
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Industrial Marketing Management (Journal)
Roschk, H. (Peer reviewer)
Jan 2024 → Dec 2024Activity: Editorial work and peer review › Peer review of manuscripts › Research