Personal profile

Research profile

I have been a university researcher for over 30 years. Over the years, my research has had the following themes:
* Cultural analysis with special focus on the concept of culture
* Market communication with special focus on advertising
* Consumer behavior
* Experience design with a special focus on the concept of experience
* Aesthetic theorywith a special focus on aesthetic experiences
My starting point has been text analysis and semiotics. It has been supplemented by sociology, psychology and philosophy.
 
With my colleague Rasmus Grøn, I'm currently in charge of the research group ET (Experiences & Aesthetics)

Research profile

Jeg har været universitetsforsker i over 30 år. Gennem årene har min forskning haft følgende temaer:

* Kulturanalyse med særligt fokus på kulturbegrebet

* Markedskommunikation med særligt fokus på annoncering

* Forbrugernes adfærd

* Oplevelsesdesign med særligt fokus på oplevelsesbegrebet

* Æstetisk teorimed særligt fokus på æstetisk oplevelse

Mit udgangspunkt har været tekstanalyse og semiotik. Det er blevet suppleret med sociologi, psykologi og filosofi.

Jeg er sammen med min kollega Rasmus Grøn leder af forskningsgruppen ET (Oplevelser & Æstetik).

Teaching profile

I dag underviser jeg primært på følgende uddannelser: bacheloruddannelsen Kommunikation & Digitale Medier, kandidatuddannelsen Kommunikation og IT-kandidatuddannelsen Oplevelsesdesign. Jeg har 35 års erfaring som kursusholder, modul- og semesteransvarlig, projektvejleder og specialevejleder. Jeg har i årenes løb vejledt 100+ specialestuderende.

Teaching profile

Today I primarily teach the following programmes: the bachelor's degree Communication & Digital Media, the master's degree Communication and the IT master's degree Experience Design. I have 35 years of experience as a course instructor, module and semester supervisor, project supervisor and thesis supervisor. Over the years, I have supervised 100+ thesis students.

Administrative profile

Since 2016 I have been head of the PhD programme at the department.

I have been Head of Study of Psychology. In a period of 15 years I was Head of the department of Communication & Psychology.

PhD Supervision

Over the years I have supervised 8 PhD students. 6 of them have succesfully defended their dissertations, 2 students are at the moment still enrolled in the program.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Ph.d.

Award Date: 14 Apr 1998

Scandinavian Studies, MA, Utrecht University

1 Sept 19781987

Award Date: 15 Aug 1987

Keywords

  • Communication and Informatics
  • Media Research
  • Business, Culture and Communication
  • Experience economy
  • Experience Design and Communication
  • Culture and Media theory
  • Aesthetics
  • Semiotics

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