Research output per year
Research output per year
Personal profile
Research profile
I am an Associate Professor for Marketing at Aalborg University Business School. In my quantitative-empirical research I focus on firms’ marketing decisions and their challenges and chances due to the digitization. I am particularly interested in topics related to Retail Platforms (e.g., Amazon Marketplace), Pricing, and Online Customer Reviews.
Keywords
- Business Economics and Trade
- Retailing
- Pricing
- Retail Platforms
- Digital transformation
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Collaborations from the last five years
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How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
Reiner, J., Wamsler, J., Bornemann, T. & Natter, M., 2024, (E-pub ahead of print) In: Journal of Marketing Research.Research output: Contribution to journal › Journal article › Research › peer-review
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Regression Analysis
Skiera, B., Reiner, J. & Albers, S., 2021, Handbook of Market Research. Springer Publishing Company, p. 299-327Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Education
9 Citations (Scopus) -
Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
Brünner, T., Reiner, J., Natter, M. & Skiera, B., 2019, In: Journal of Economic Behavior & Organization. 164, p. 215-234Research output: Contribution to journal › Journal article › Research › peer-review
Open Access11 Citations (Scopus) -
Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions
Reiner, J. & Skiera, B., 2018, In: Interfaces. 48, 3, p. 247-259Research output: Contribution to journal › Journal article › Research › peer-review
5 Citations (Scopus) -
Category Similarity: The Missing Link between Retailer’s Assortment and Pricing Strategy
Reiner, J., Romeo de la Fuente, J., Natter, M. & Klapper, D., 2016.Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research
Activities
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Investigating the Effect of a Retail Platform’s Recommendation of a Seller
Jochen Reiner (Lecturer), Oliver Rutz (Other) & Bernd Skiera (Other)
2024Activity: Talks and presentations › Conference presentations
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Overly Positive Online Ratings - Uncovering Consumer Decision Patterns
Dominik Hettich (Lecturer), Jochen Reiner (Lecturer) & Daniel Kosytra (Other)
2024Activity: Talks and presentations › Conference presentations
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Program Coordinator: Master in Marketing and Sales
Jochen Reiner (Other)
1 Sept 2023 → …Activity: Other
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Pricing for Hybrid Products
Jochen Reiner (Lecturer)
14 Jun 2023Activity: Talks and presentations › Talks and presentations in private or public companies
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International Journal of Research in Marketing (Journal)
Jochen Reiner (Peer reviewer)
2023Activity: Editorial work and peer review › Peer review of manuscripts › Research