Research output per year
Research output per year
Search results
-
2024
How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
Reiner, J., Wamsler, J., Bornemann, T. & Natter, M., 2024, (E-pub ahead of print) In: Journal of Marketing Research.Research output: Contribution to journal › Journal article › Research › peer-review
-
2021
Regression Analysis
Skiera, B., Reiner, J. & Albers, S., 2021, Handbook of Market Research. Springer Publishing Company, p. 299-327Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Education
9 Citations (Scopus) -
2019
Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
Brünner, T., Reiner, J., Natter, M. & Skiera, B., 2019, In: Journal of Economic Behavior & Organization. 164, p. 215-234Research output: Contribution to journal › Journal article › Research › peer-review
Open Access11 Citations (Scopus) -
2018
Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions
Reiner, J. & Skiera, B., 2018, In: Interfaces. 48, 3, p. 247-259Research output: Contribution to journal › Journal article › Research › peer-review
5 Citations (Scopus) -
2016
Category Similarity: The Missing Link between Retailer’s Assortment and Pricing Strategy
Reiner, J., Romeo de la Fuente, J., Natter, M. & Klapper, D., 2016.Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research
-
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, D., Reiner, J., Natter, M. & Klapper, D., 2016, In: International Journal of Research in Marketing. 33, 1, p. 11-26Research output: Contribution to journal › Journal article › Research › peer-review
176 Citations (Scopus) -
2014
The Impact of Buy-Now Features in Pay-per-Bid Auctions
Reiner, J., Natter, M. & Skiera, B., 2014, In: Journal of Management Information Systems. 31, 2, p. 77-104Research output: Contribution to journal › Journal article › Research › peer-review
4 Citations (Scopus) -
2011
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations
Verhoef, P., Leeflang, P., Reiner, J., Natter, M., Baker, W., Grinstein, A., Gustafsson, A., Morrison, P. & Saunders, J., 2011, In: Journal of International Marketing. 19, 3, p. 59-86Research output: Contribution to journal › Journal article › Research › peer-review
Open Access43 Citations (Scopus)