Personal profile
Research profile
Jacob Rubæk Holm’s research explores the intersections of technological innovation, labor market dynamics, and regional development, with a particular focus on artificial intelligence (AI), automation, and green technologies. His work provides valuable insights into how these transformative forces shape skills, job organization, and economic outcomes.
A recurring theme in his research is the impact of AI and automation on the workforce. Holm's studies highlight how AI can support employees in high-skill jobs but also contributes to labor market polarization by reducing opportunities in mid-level roles. This polarization reinforces inequalities as automation benefits certain groups while creating challenges for others. His work on work organization illustrates how technological adoption restructures workplaces, influencing both skill demands and the autonomy of workers.
In the field of environmental innovation, Holm investigates the role of green skills in facilitating sustainable transitions. His research emphasizes the importance of equipping workers with green competencies to enable effective implementation of environmental technologies, particularly in the Nordic countries. Regional disparities in access to these skills are also a focus, underscoring the need for targeted policy interventions.
Another significant area of his research addresses geographic mobility and career outcomes among university graduates. Holm examines how metropolitan and peripheral areas influence career choices and long-term success, shedding light on the challenges faced by regions outside urban hubs in retaining skilled labor.
Collectively, Holm’s work bridges the gap between theory and practice, offering actionable insights for policymakers, businesses, and educators. His research underscores the dual challenge of leveraging technological advancements like AI and green technologies for economic growth while mitigating their disruptive effects on workers and regions.
Teaching
Jacob Rubæk Holm teaches courses on economics, innovation, and technology at Aalborg University Business School, integrating insights from his research into his teaching. He uses cutting-edge tools, such as generative AI, to illustrate real-world applications and to prepare students for the challenges of a rapidly evolving technological landscape.
As a member of the Study Board for Economics, Holm is committed to developing programs that incorporate the latest technological and methodological advancements. His teaching aims to equip students with the analytical skills and critical understanding needed to navigate and leverage technological change in their future careers.
(Compiled by AI on 3 December 2024)
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Nordic AI-BEST 3: Nordic Initiative on AI in Business, Economics and Social Science Teaching
Holm, J. R. (PI)
01/06/2025 → 01/10/2026
Project: Other
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Green Transitions in Port of Aalborg
Larsen, M. V. (PI), Roschk, H. (PI), Lundtofte, F. S. (CoPI), Østergaard, C. R. (CoPI), Slepniov, D. (CoPI), Jakobsen, B. K. (Project Coordinator), Holm, J. R. (Project Participant), Hu, Y. (Project Participant), Wang, D. (Project Participant), Nowinska, A. U. (Project Participant), Rana, M. B. (Project Participant), Crovini, C. (Project Participant), Bürkland, S. D. (Project Participant) & Zachariassen, F. D. (Project Participant)
30/09/2024 → 31/12/2026
Project: Research
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Danish Research Unit for Industrial Dynamics (DRUID)
johnson, B. (Project Participant), Gregersen, B. (Project Participant), Dahl, M. S. (Project Participant), Andersen, E. S. (Project Participant), Lundvall, B. Å. B. (Project Participant), Christensen, J. L. (Project Participant), Hvarregaard, J. (Project Participant), Nielsen, R. N. (Project Participant), Baymler, D. (Project Participant), Timmermans, B. (Project Participant), Nielsen, K. (Project Participant), Østergaard, C. R. (Project Participant), Holm, J. R. (Project Participant), Gjerløv-Juel, P. (Project Participant), Maskell, P. (Project Manager), Park, E. K. (Project Participant), Jurowetzki, R. (Project Participant) & Hain, D. S. (Project Participant)
01/08/1995 → …
Project: Research
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Nordic AI-BEST 2: Nordic Initiative on AI in Business, Economics and Social Science Teaching
Holm, J. R. (PI)
15/05/2024 → 01/10/2025
Project: Other
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Nordic AI-BEST: Nordic Initiative on AI in Business, Economics and Social Science Teaching
Holm, J. R. (PI)
15/05/2023 → 01/10/2024
Project: Other
Research output
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The impact of artificial intelligence on skills at work in Denmark
Holm, J. R. & Lorenz, E., Mar 2022, In: New Technology, Work and Employment. 37, 1, p. 79-101 23 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile62 Link opens in a new tab Citations (Scopus)1847 Downloads (Pure) -
Work organization and job polarization
Holm, J. R., Lorenz, E. & Nielsen, P., Oct 2020, In: Research Policy. 49, 8, 104015.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile14 Link opens in a new tab Citations (Scopus)74 Downloads (Pure) -
Regional Employment Growth, Shocks and Regional Industrial Resilience: A Quantitative Analysis of the Danish ICT Sector
Holm, J. R. & Østergaard, C. R., 2 Jan 2015, In: Regional Studies. 49, 1, p. 95-112Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile116 Link opens in a new tab Citations (Scopus)1210 Downloads (Pure) -
Has "Discretionary Learning" declined during the Lisbon Agenda? A cross-sectional and longitudinal study of work organization in European nations
Holm, J. R. & Lorenz, E., 2015, In: Industrial and Corporate Change. 24, 6, p. 1179-1214 36 p.Research output: Contribution to journal › Journal article › Research › peer-review
File20 Link opens in a new tab Citations (Scopus)448 Downloads (Pure) -
Firm age and performance
Coad, A., Holm, J. R., Krafft, J. & Quatraro, F., 1 Jan 2018, In: Journal of Evolutionary Economics. 28, 1, p. 1-11 11 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile217 Link opens in a new tab Citations (Scopus)2546 Downloads (Pure)
Datasets
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University graduates in metropolitan and peripheral areas: mobility, occupational choice and outcomes
Nielsen, K. (Creator), Holm, J. R. (Creator) & Drejer, I. (Creator), Taylor & Francis, 6 Apr 2021
DOI: 10.6084/m9.figshare.14375965.v1, https://doi.org/10.6084%2Fm9.figshare.14375965.v1
Dataset: Supplementary material
Prizes
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Top Cited Article 2022-2023, New Technology, Work, and Employment
Holm, J. R. (Recipient) & Lorenz, E. (Recipient), 2024
Prize: Other prizes
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Aalborg University Faculty of Social Science Talent Programme for Younger Researchers
Holm, J. R. (Recipient), 2018
Prize: Research, education and innovation prizes
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Editor's Choice, Industrial and Corporate Change
Holm, J. R. (Recipient) & Lorenz, E. H. (Recipient), 2015
Prize: Other prizes
Activities
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Gå-hjem-møde: Jobapokalypse eller guldalder – hvordan påvirker AI dansk økonomi?
Holm, J. R. (Lecturer)
3 Jun 2026Activity: Talks and presentations › Talks and presentations in private or public companies
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Inklusion og læringsmiljøer for neurodivergente studerende
Holm, J. R. (Participant), Jurowetzki, R. (Participant), Østergaard, C. R. (Participant), Abbasiharofteh, M. (Participant) & Nielsen, K. (Participant)
4 Dec 2025Activity: Attending an event › Organisation or participation in workshops, courses, seminars, exhibitions or similar
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Business Statistics Data Warehouse, Statistics Denmark
Holm, J. R. (Participant)
27 Nov 2025Activity: Attending an event › Organisation or participation in workshops, courses, seminars, exhibitions or similar
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Palgrave Communications (Journal)
Holm, J. R. (Peer reviewer)
Oct 2025Activity: Editorial work and peer review › Peer review of manuscripts › Research
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New Technology, Work and Employment (Journal)
Holm, J. R. (Peer reviewer)
Oct 2025Activity: Editorial work and peer review › Peer review of manuscripts › Research
Press/Media
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Kunstig intelligens rammer mænd og kvinder forskelligt på arbejdsmarkedet
25/05/2026 → 28/05/2026
11 items of Media coverage
Press/Media: Press / Media
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Om 20 år vil vi kalde dagens Danmark for et slavesamfund, mener iværksætter
01/05/2026
1 item of Media coverage
Press/Media: Press / Media
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Medicinalselskaber kaster sig over kunstig intelligens – kan føre til flere stillinger
17/04/2026 → 20/04/2026
2 items of Media coverage
Press/Media: Press / Media
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Debat: Med rank ryg skal vi gøre en målrettet indsats
Eduardsen, J. S., Holm, J. R. & Christensen, J. L.
04/04/2026
1 item of Media coverage
Press/Media: Press / Media