Projects per year
Personal profile
Research profile
Louise is an associate professor specializing in strategic leadership, with a particular focus on the interplay between strategy, organizational development and business models. In addition, she specializes in the application of critical realism as a philosophy of science for studying strategic management.
As a founding member of Strategic Management Lab, Louise is dedicated to advancing both the theory and practice of strategic management. She recently contributed to a comprehensive survey on strategy work within Danish organizations, known as The Strategy Barometer. Through the Strategic Management Lab, Louise is involved in externally funded European projects that address strategic change and sustainability. These projects include initiatives for collaborative sustainability in tourism (3ST), the transition of municipal vehicle fleets (GreenFleets), and the development of inter-organizational business models aimed at reducing CO2 emissions (CO2 Vision). In the CO2 Vision project, Louise serves as the project manager representing AAU Business School.
Methodologically, Louise works as an engaged scholar, working closely with private and public actors all over Denmark. This collaborative approach is central to her research strategy and dissemination efforts, aiming to create social impact.
Her research has been published in Journal of Critical Realism, Journal of Business Strategy, Journal of Industrial Ecology, Research in Transportation Business and Management, Journal of Innovation and Sustainable Development, Journal of Business Models, The Learning Organization and World Review of Intermodal Transportation.
Her previous research has involved the context of port development and collaborative business models. Her Ph.D. studies were co-funded by the Port of Aalborg, for which reason the development of the maritime and port industry remains a special area of interest for Louise.
From 2021 to 2023, Louise served as the Head of Education and later as the Head of Full-time Studies at AAU Business School. In these roles, she was also responsible for managing staff, including Ph.D. fellows, research assistants, and part-time lecturers.
Louise teaches courses on strategy, business models, philosophy of science and qualitative research methods at the bachelor, master and MBA levels.
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Collaborations and top research areas from the last five years
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GOOCZ: Getting Out of Comfort Zone
Turcan, R. V. (Project Coordinator), Hu, Y. (Project Manager), Brøns Kringelum, L. (Project Participant) & Simonsen, M. K. (Project Participant)
31/12/2024 → 30/05/2027
Project: Other
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GreenFleets
Friis, O. (PI), Brøns Kringelum, L. (PI) & Holmgren, J. (PI)
01/02/2024 → 31/01/2027
Project: Research
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Co2 Vision NeXt
Brøns Kringelum, L. (PI) & Hansen, C. (Project Manager)
30/12/2023 → 27/09/2027
Project: Research
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Speeding up Sustainability Skills in Tourism
Brøns Kringelum, L. (PI) & Friis, O. (PI)
01/11/2023 → 28/02/2027
Project: Research
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Symbiosis of CCUS Technologies and Infrastructure for Global Impact
Hu, Y. (PI), Brøns Kringelum, L. (PI), Eduardsen, J. S. (Project Participant), Yuan, M. (Project Participant), Horsbøl, A. (Project Participant) & Mortensen, L. (Project Participant)
22/05/2024 → 01/06/2025
Project: Research
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Collaboration Report
Sørensen, H. B. & Brøns Kringelum, L., 26 Jan 2026, 39 p.Research output: Book/Report › Report › Communication
File8 Downloads (Pure) -
What is the value of CO₂? Studying Business Models of Carbon Capture, Storage and Utilization
Brøns Kringelum, L., 10 Jun 2026, Business Model Conference.Research output: Contribution to book/anthology/report/conference proceeding › Conference abstract in proceeding › Research › peer-review
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Attention as a tool for strategy implementation
Holm, C. G. & Brøns Kringelum, L., 20 Sept 2025.Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
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Creating effective strategy implementation: a systematic review of managerial and organizational levers
Holm, C. G., Brøns Kringelum, L. & Anand, A., 27 Mar 2025, (E-pub ahead of print) In: Review of Managerial Science. 20, p. 673 705 p.Research output: Contribution to journal › Review article › peer-review
Open Access18 Link opens in a new tab Citations (Scopus) -
Digital Transformation: Strategy Comes First to Lay the Groundwork
Kringelum, L. B., Holm, C. G., Holmgren, J., Friis, O. & Jensen, K. F., 2025, In: Journal of Business Strategy. 46, 1-2, p. 3-10Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile23 Link opens in a new tab Citations (Scopus)45 Downloads (Pure)
Datasets
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Datasæt Nordjysk Strategibarometer
Holm, C. G. (Creator), Brøns Kringelum, L. (Creator), Friis, O. (Creator) & Holmgren, J. (Creator), VBN, 1 Jan 2022
DOI: 10.5278/5491a038-da8d-4861-b141-adb8c53c7e89
Dataset
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Dataset for "Strategibarometer 2022"
Holm, C. G. (Creator), Brøns Kringelum, L. (Creator), Friis, O. (Creator) & Holmgren, J. (Creator), VBN, 2022
DOI: 10.5278/26e85e6e-a41f-4c13-ad5a-3b492fbf521f
Dataset
Prizes
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Indstilling Spar Nord Fondens forskningspris
Brøns Kringelum, L. (Recipient), 2019
Prize: Research, education and innovation prizes
Activities
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Spin-in as a CCUS Acceleration Method - Learnings from the process
Holm, C. G. (Lecturer) & Brøns Kringelum, L. (Lecturer)
4 Sept 2026Activity: Talks and presentations › Talks and presentations in private or public companies
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Is there a business model on board? Examining the commercial side of the CCUS industry
Holm, C. G. (Lecturer) & Brøns Kringelum, L. (Lecturer)
13 Aug 2026 → 15 Aug 2026Activity: Talks and presentations › Conference presentations
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Rethinking Strategy Implementation
Holm, C. G. (Panel member), Brøns Kringelum, L. (Panel member) & Hansen, J. R. (Panel member)
18 Jun 2026Activity: Talks and presentations › Conference presentations
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Business Model Conference PhD colloquium 2026
Sort, J. C. (Participant) & Brøns Kringelum, L. (Participant)
9 Jun 2026Activity: Attending an event › Conference organisation or participation
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Business Model Conference 2026
Sort, J. C. (Participant), Brøns Kringelum, L. (Participant) & Thomsen, P. (Participant)
9 Jun 2026 → 11 Jun 2026Activity: Attending an event › Conference organisation or participation
Press/Media
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Transport af CO2 spås stort potentiale for fragtvirksomheder
25/07/2025
2 items of Media coverage
Press/Media: Press / Media
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God forretning for SMV’erne er afgørende for nordjysk CCUS-succes
08/05/2025
1 item of Media coverage
Press/Media: Press / Media
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Kompetenceløft skal gøre turistdestinationer mere bæredygtige
Holmgren, J., Brøns Kringelum, L. & Friis, O. U.
28/07/2024
1 Media contribution
Press/Media: Press / Media
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Kommunerne spiler en nøglerolle i omstillingen til grøn transport
Friis, O. U., Brøns Kringelum, L. & Holmgren, J.
06/06/2024
1 item of Media coverage
Press/Media: Press / Media
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Aalborg blev vært for Europas største finanskonference i 25 år: ”Vi skal afgjort samarbejde igen”
14/06/2023
1 item of Media coverage
Press/Media: Press / Media