• Kroghstræde 3, 1-213

    9220 Aalborg Ø

    Denmark

20102020
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  • 13 Similar Profiles
communication Social Sciences
Communication Engineering & Materials Science
social responsibility Social Sciences
Corporate Social Responsibility Business & Economics
museum Social Sciences
Values Social Sciences
cause Social Sciences
event Social Sciences

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Projects 2018 2020

Social Intranet in a Public Organization

Schmeltz, L. & Madsen, V. T.

01/08/201801/11/2020

Project: Research

Research Output 2010 2019

2 Citations (Scopus)

Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices

Schmeltz, L. & Kjeldsen, A. K., 19 May 2019, In : Journal of Brand Management. 3, p. 304-316 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Co-creation
Public organizations
Polyphony
Stakeholders
Branding

Corporate Social Responsibility or Corporate Social Control? A mapping and discussion of corporate health promotion in Denmark

Schmeltz, L. & Nisbeth Brøgger, M., 2019.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Social control
Corporate Social Responsibility
Health promotion
Denmark
Health

CSR tendenser: En guide til strategiske partnerskaber mellem NGO'er og virksomheder

Translated title of the contribution: CSR trends: A guide for strategic partnerships between NGOs and companiesSchmeltz, L., Jun 2019, Værdiskabelse, videndeling & "vi-følelsen": A guide for strategic partnerships between NGOs and companies.

Research output: Contribution to book/anthology/report/conference proceedingReport chapterCommunication

Open Access
File

The case of SMK – Co-creation in the context of the Danish National Gallery

Schmeltz, L. & Kjeldsen, A. K., 2019, Co-Creating Brands: Brand Management from a Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury Business, p. 255 261 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Building strategic public-private partnerships through CSR communication

Schmeltz, L., 17 Mar 2017.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

File
Communication
Digital storage
Industry

Activities 2012 2019

Department of Culture and Learning (Organisational unit)

Line Schmeltz (Chairman)
Nov 2019

Activity: MembershipsMembership of review committee

Department of Management, Aarhus University (External organisation)

Line Schmeltz (Member)
Oct 2019Dec 2019

Activity: MembershipsMembership of review committee

Department of Management, Aarhus University (External organisation)

Line Schmeltz (Member)
Mar 2019Apr 2019

Activity: MembershipsMembership of review committee

Department of Culture and Global Studies (CL) (Organisational unit)

Line Schmeltz (Chairman)
Feb 2019

Activity: MembershipsMembership of review committee

Press / Media

Supermarkeder gør deres poser grønne hos forbrugerne

Line Schmeltz

31/05/201931/05/2019

22 items of Media coverage

Press/Media: Press / Media