Research profile

My research explores how artificial intelligence (AI) technologies transform work in organizations. Drawing on socio-technical systems theory (STS), digital transformation research, and organizational change perspectives on AI, I investigate how AI reshapes work practices, organizational structures, professional roles, and decision-making processes. 

My work focuses particularly on the human and organizational consequences of AI implementation in business-to-business (B2B) sales and service contexts. I explore how AI technologies create new opportunities while also generating tensions around expertise, control, governance, autonomy, skill development, and organizational change. Through this lens, I seek to advance understanding of how organizations can effectively integrate AI while balancing technological capabilities with human knowledge, judgment, and relational competencies.

Methodologically, my research is primarily qualitative and employs case studies, expert interviews, and abductive theorizing to develop process-oriented and theory-building insights. My work has examined AI-driven transformations in sales organizations and the financial services industry, with particular attention to the evolving relationships between AI, organizational structures, and employees.

More broadly, my research contributes to ongoing debates on digital transformation, AI-enabled work, and socio-technical change. By integrating perspectives from marketing, sales, organization studies, and information systems, I aim to generate insights that are both theoretically rigorous and relevant to practitioners navigating AI-enabled transformations.