Personal profile

Research profile

My educational learning is from USA, Pakistan Denmark, Finland and Sweden. I have multi-year work experience in manufacturing and service industry. With a multicultural exposure, I am a team player, with strong coordination skills.

My recent work with Professor Jan-Erik Vahlne, The University of Gothenburg Sweden, the co-author of the Uppsala model of internationalization is published in International Business Review. We explore what does digital nature of the exchange process means for the Uppsala model of Internationalization (2017).

|| Research Interests ||

Knowledge exchange in relationships, Role of Technology in Business Processes, Consumer Experience, Sustainable Choices, Decision-making.

I am involved in international collaborative research, successfully publishing in top academic journals like Journal of Business Research, Management International Review, International Business Review, Journal of Cleaner Production, and Journal of Knowledge Management. I have been presenting research at international conferences like Academy of Management, European International Business Academy, and Internationa Research Symposium on Advancing Service Research and Practice.

Education/Academic qualification

Business Administration and Economics, Doctorate of Science in Economics and Business Administration, Relationship Learning in Inter-Firm Conduits, University of Vaasa

1 Aug 201315 Nov 2018

Award Date: 19 Dec 2018

Management, Master of Science in Management, The Contribution of Knowledge Strategy and Intellectual Capital to Business Performance, Iqra University

5 Jan 201031 May 2012

Award Date: 15 Feb 2015

Marketing, Bachelor of Business Administration, University of Kentucky

External positions

Editorial Review Board, Member, The Journal of Business Research

Jan 2023 → …

Editorial Review Board Member, International Journal of Emerging Markets

Apr 2021 → …

External Member, Africa Asia Centre for Sustainability, University of Aberdeen

Feb 2021 → …

Researcher, University of Vaasa

1 Dec 201831 Jul 2021


  • Business Economics and Trade
  • International Marketing
  • Knowledge Exchange
  • Relationships
  • Industry 4.0
  • Internationalization Process


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Collaborations from the last five years

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