CUlture-adaptive BEhavior Generation

Project Details


The verbal and non-verbal behavior of embodied conversational agents (ECAs) becomes more and more sophisticated. But this behavior is primarily based on a Western cultural background due to the available agent systems and their predefined animation sequences. But according to Ting-Toomey (1999) the most profound misunderstandings in face-to-face communication arise due to misinterpretations of non-verbal cues. Thus, culture-adaptive behavior in embodied agents can further cross-cultural communication in two ways. (1) Employing an agent that adheres to culturally determined behavior programs will enhance the efficiency of information delivery. (2) Agents capable of changing their cultural programs can serve as embarrassment-free coaching devices of culture-specific behaviors.

Based on a theory of cultural dimensions (Hofstede, 2001), we investigate in this DFG-funded interdisciplinary project whether and how the non-verbal behavior of agents can be generated from a parameterized computational model, i.e. it will no longer be necessary to develop a new agent for each culture but specifying a culture's position on the basic dimensions will allow the system to generate appropriate non-verbal behaviors for the agents. The project combines a top-down model-based approach with a bottom-up corpus-based approach which allows to empirically ground the model in the specific behavior of two cultures (Japanese and German).
Effective start/end date02/11/200626/02/2010


Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
  • Culturally Aware Agent Communication

    Rehm, M., Nakano, Y., Koda, T. & Winschiers-Theophilus, H., 2012, Human-Computer Interaction: The Agency Perspective. Zacharias, M. & de Oliveira, J. V. (eds.). Springer, p. 411-436 25 p. (Studies in Computational Intelligence, Vol. 396).

    Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

    12 Citations (Scopus)
  • Gesture-based mobile training of intercultural behavior

    Rehm, M. & Leichtenstern, K., 2012, In: Multimedia Systems. 18, 1, p. 33-51 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Open Access
    11 Citations (Scopus)
    1021 Downloads (Pure)
  • Culture-related differences in aspects of behavior for virtual characters across Germany and Japan

    Endrass, B., André, E., Rehm, M., Lipi, A. A. & Nakano, Y., 2011, Proceedings of the 10th International Conference on Autonomous Agents and Multiagent Systems (AAMAS). Sonenberg, L., Stone, P., Tumer, K. & Yolum, P. (eds.). Association for Computing Machinery, Vol. 2. p. 441-448 8 p.

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

    Open Access
    21 Citations (Scopus)
    1034 Downloads (Pure)