Research plan: Dialogue in Annual Reports

    Project Details



    As part of the project ‘Shaping Identity in European Annual Reports', this contribution focuses on the thematisation of stakeholder-dialogue and the way companies present themselves as being dialogue-oriented in annual reports. The research plan is a three-step-process comprising first a theoretical investigation of the notion of stakeholder dialogue, second a linguistic analysis of the use of the word stakeholder dialogue and of the presentation of stakeholder engagement, and third a reader survey meant to uncover the opinions of central reader groups regarding stakeholder possibilities and limitations of the thematisation of stakeholder-dialogue as an instrument of shaping and communicating corporate identity.

    Effective start/end date19/05/2010 → …


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