Project Details


AI based technological innovations have made its way into the sales process. Hence, AI impacts the traditional ways of doing business by impacting the buyer-seller negations. Especially, the ability of AI in decision making is considered to be a threat for the conventional role of the sellers. Thus, the PhD project explores the ways in which AI influence and change the dynamics of buyer-seller relations in the banking industry where trust and human interactions play a crucial role in gaining a higher competitive advantage.
Effective start/end date15/10/202114/10/2024


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