Impact of AI on conventional buyer-seller relationships in the banking industry

AI based technological innovations have made its way into the sales process. Hence, AI impacts the traditional ways of doing business by impacting the buyer-seller negations. Especially, the ability of AI in decision making is considered to be a threat for the conventional role of the sellers. Thus, the PhD project explores the ways in which AI influence and change the dynamics of buyer-seller relations in the banking industry where trust and human interactions play a crucial role in gaining a higher competitive advantage.