Influencing Behaviour in Health-Promoting Environments for Young Adults

  • Laub hansen, Gitte (Project Participant)
  • Skov, Laurits Rohden (Project Participant)
  • Lorenco, Sofia (Project Participant)
  • Perez-Cueto, Armando (Project Participant)
  • Mikkelsen, Bent Egberg (Project Participant)
  • Brandhøj, Mia (Project Participant)

Project Details


Nudging is a paradigm in health promotion that is based on theories from psychology and behavioral economics. By cleverly architecting the environment in which we make decisions and choices, it shall be possible to make the rational choice the easy choice in everyday life situations. IBeHealthY investigates tools of choice architecture and default settings on the food choices in self-service eating environments.
Effective start/end date16/01/201201/08/2012


  • Nudging
  • health
  • youth
  • choice