Measuring Coolness

Coolness has recently started to be explored as a design goal for interactive products from practitioners as well as researchers within human–computer interaction (HCI), but there is still a need to further operationalise the concept and explore how we can measure it.

Our contribution in this paper is the COOL questionnaire. We identified three design factors that can measure the perceived coolness of interactive products: desirability, rebelliousness and usability. These factors and their underlying 16 question items comprise the COOL questionnaire. Through multiple studies we validated the quality of the questionnaire, this work has been published and further studies are ongoing.