Modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

Description

RHUMBO is an innovative multinational, multi-sectorial, and interdisciplinary excellence doctoral training network program hosting 11 ESRs in the intersections between cognitive neuroscience, mixed reality technologies (MRT), biometric signals and artificial intelligence, integrating a multimodal-sensing platform to examine consumer behavioural patterns during dynamic, complex and realistic situations for a deeper understanding of internal human psychological states and decision-making processes.

RHUMBO is funded by Horizon 2020's Framework Programme for Research and Innovation (2014-2020) under the funding scheme of “Marie Skłodowska-Curie Innovative Training Networks” - ITN
AcronymRHUMBO
StatusActive
Effective start/end date01/11/201831/10/2022

Keywords

  • mixed reality technologies
  • biometric signals
  • decision-making
  • consumer behaviour
  • machine learning
  • narrative cognition
  • psychophysiology
  • Neuro-business