Modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

Project Details


RHUMBO is an innovative multinational, multi-sectorial, and interdisciplinary excellence doctoral training network program hosting 11 ESRs in the intersections between cognitive neuroscience, mixed reality technologies (MRT), biometric signals and artificial intelligence, integrating a multimodal-sensing platform to examine consumer behavioural patterns during dynamic, complex and realistic situations for a deeper understanding of internal human psychological states and decision-making processes.

RHUMBO is funded by Horizon 2020's Framework Programme for Research and Innovation (2014-2020) under the funding scheme of “Marie Skłodowska-Curie Innovative Training Networks” - ITN
Effective start/end date01/11/201831/07/2023

Collaborative partners

  • Polytechnic University of Valencia (Project partner) (lead)
  • Universitaetsklinikum Bonn (Ukb) (Project partner)
  • Universita Di Pisa (Upisa) (Project partner)
  • University of Valencia (Project partner)
  • Artinis Medical Systems Bv (Ams) (Project partner)
  • G.Tec Medical Engineering Gmbh (Gtec) (Project partner)
  • Neurons Inc Aps (Neur) (Project partner)
  • Stichting Katholieke Universiteit (Joint applicant)
  • Universitat Linz (Joint applicant)


  • mixed reality technologies
  • biometric signals
  • decision-making
  • consumer behaviour
  • machine learning
  • narrative cognition
  • psychophysiology
  • Neuro-business


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