Service management og marketing i finanssektoren

  • Bukh, Per Nikolaj (PI)
  • Mols, Niels Peter (PI)
  • Nielsen, Jørn Flohr (CoI)
  • Blenker, Per (CoI)

Research Output

  • 9 Journal article
  • 1 Book chapter
  • 1 Working paper
2000

A comparative study of source loyalty in the European financial services market

Mols, N. P., Andersen, P. H., Birks, D. & Bukh, P. N., 2000, In : Journal of Financial Services Marketing. 4, 3, p. 220-231 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Barriers to customer-oriented control in financial services

Nielsen, J. F., Bukh, P. N. & Mols, N. P., 2000, In : International Journal of Service Industry Management. 11, 3, p. 269-286 18 p.

Research output: Contribution to journalJournal articleResearchpeer-review

11 Citations (Scopus)

Micro- and macro-segmentation of the European market for financial services

Mols, N. P., Bukh, P. N. & Birks, D., 2000, In : Journal of Targeting, Measurement and Analysis for Marketing. 8, 3, p. 276-293 18 p.

Research output: Contribution to journalJournal articleResearchpeer-review

1999

Accounting for the financial services customer in Denmark: Activity based costing practices

Bukh, P. N., Mols, N. P. & Gormsen, P., 1999.

Research output: Working paperResearch

Distribution Channel Strategies in Danish retail banking

Mols, N. P., Bukh, P. N. & Nielsen, J. F., 1999, In : International Journal of Retail and Distribution Management. 27, 1, p. 37-47 11 p.

Research output: Contribution to journalJournal articleResearchpeer-review

39 Citations (Scopus)

Erhvervskunders opfattelse af danske storbanker

Translated title of the contribution: Erhvervskunders opfattelse af danske storbankerAntvor, H. G., Bukh, P. N., Mols, N. P. & Nielsen, J. F., 1999, In : Finans - Invest. 2, p. 24-27 4 p.

Research output: Contribution to journalJournal articleResearch

European customers' choice of cash management bank and bank strategies

Bukh, P. N. & Mols, N. P., 1999, In : Journal of Euromarketing. 7, 3, p. 27-41 15 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Stability of benefit segments in the European market for cash management services

Mols, N. P., Antvor, H. & Bukh, P. N., 1999, In : Journal of Segmentation in Marketing.

Research output: Contribution to journalJournal articleResearchpeer-review

1998

Choosing a cash management bank: customers criteria and bank strategies

Bukh, P. N., Mols, N. P. & Blenker, P., 1998, Global Cash Management in Europe. David F. Birks (ed.). London: Macmillan Press

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

1997

European corporate customers' criteria in the choice of cash management banks

Mols, N. P., Bukh, P. N. & Blenker, P., 1997, In : International Journal of Bank Marketing. 15, 6, p. 255-263 9 p.

Research output: Contribution to journalJournal articleResearchpeer-review

10 Citations (Scopus)
1996

Ny økonomistyring i finanssektoren: aktivitetsbaserede regnskabssystemer

Translated title of the contribution: Ny økonomistyring i finanssektoren: aktivitetsbaserede regnskabssystemerBukh, P. N., Nielsen, J. F., Mols, N. P. & Olesen, P. B., 1996, In : Økonomistyring & informatik. 60, 3, p. 179-191 13 p.

Research output: Contribution to journalJournal articleResearch