The objective of this research project is to fill this knowledge gap by answering the question: how do you manage software development in innovation-oriented high-technology companies? In the first instance a theoretical response should be prepared which can later be disseminated to Danish practitioners in a more understandable industry-specific format. The project is organised as a collaboration between the department of computer science at Aalborg University (specialising in the management of software development) and the Judge Business School at Cambridge University (specialising in the management of innovation).