A Danish case study of "Tales of Limfjorden" (Limfjordsfortællingerne) is part of a two-year Nordic project, financed by Nordic Innovation Center, which has the purpose of investigating whether storytelling can be instrumental in developing and marketing Nordic tourism destinations and make them attractive on international tourist markets. 5 case studies - one in each of the Nordic countries - constitute the core of the project which then further develops into theoretical models for storytelling based destination development.