Uncertainty in the Circular Plastics Economy Transition

Project Details


The transition towards circular plastics (recycled & reuse) requires substantial strategic and operational changes for firms across the value chain. Many of these changes are interdependent and emerge only during the transition – rendering the switch to circular plastics for many firms a complex and uncertain endeavour. ​

The research project CYCLES intends to:​
- Increase our knowledge about the technical, logistical and organizational uncertainties of the transition to circular plastics.​
- Describe which organizational and personal characteristics may influence the perception and assessment of these uncertainties, and consequential decision-making.​
- Develop in close collaboration with firms strategies and approaches to manage these uncertainties effectively and to support robust decision-making.
Effective start/end date01/07/202230/06/2025

Collaborative partners

  • Simply Rational GmbH
  • Goethe Universität


  • Independent Research Fund Denmark: DKK2,606,957.00

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production


  • Plastics
  • circular economy
  • decision-making
  • Uncertainty


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