16 Case Studies

Research output: Contribution to book/anthology/report/conference proceedingBook chapterEducationpeer-review

Abstract

Sixteen new case studies on topical advertising from an international range of brands and companies such as Monki (Sweden), Carlsberg (Denmark) Burger King (US) and Aperol (Italy).

Cases in chapter 1-16:

- Small talking with Jaguar
- Feminist Manifesto Advertising
- Carlsberg and the way to be Danish
- The detour that paved a new path for Burger King
- How an orange drink became the new black
- Are you Swapfiet'ing around?
- The 'ultra-chic' weatherproof functional wear
- Zendium - the bacteria friendly cavity fighter
- Murder your thirst
- The Twix Meltdown
- Match Point for Gatorade
- Super Bowl Now, Laundry Later
- Hammering the Cheetos brand into popcorn
- Smelling fresh for ever and ever...
- Turning tears into good PR
- Creating a window for the VELUX brand
Original languageEnglish
Title of host publicationStrategic Advertising Management
EditorsLarry Percy, Richard Rosenbaum-Elliott
Place of PublicationOxford
PublisherOxford University Press
Publication date1 Feb 2021
Edition6
ISBN (Print)ISBN: 9780198835615
Publication statusPublished - 1 Feb 2021

Keywords

  • Advertising
  • Branding

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