A comparative study of source loyalty in the European financial services market

Niels Peter Mols, Poul Houman Andersen, David Birks, Per Nikolaj Bukh

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Financial Services Marketing
Volume4
Issue number3
Pages (from-to)220-231
Number of pages12
ISSN1363-0539
Publication statusPublished - 2000
Externally publishedYes

Projects

Service management og marketing i finanssektoren

Bukh, P. N., Mols, N. P., Nielsen, J. F. & Blenker, P.

01/01/199731/12/2009

Project: Research

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