A Designerly-Way of Conducting Qualitative Research in Design Studies

Nina Costa, Lia Patrício, Nicola Morelli

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Design studies focuses on explaining the human activity of design, and is fundamental to design research. It frequently involves the use of qualitative research approaches such as case study, with the collection of a considerable amount of heterogeneous data (e.g. observations, interviews, documents, artifacts). Multiple sources and heterogeneous data can be hard to analyse. Within social sciences, qualitative analysis is undertaken through the process of coding (e.g. grounded theory) which can be supported by computer-assisted software such as Nvivo. However, this type of analysis works better for textual data and is not so effective to analyze more heterogeous and visual data sets. Moreover, the process of open, selective and
axial coding in traditional qualitative research do not have a good fit with the more visual, iterative, and participatory approaches of service design researchers. To address these challenges this article presents a case study research, where a more visual and participatory designerly approach was used to conduct qualitative research in design studies. The results show that the approach enabled a richer data triangulation and analysis; and also triggered more multidisciplinary discussions, enriching study’s results.
Original languageEnglish
Title of host publicationProceedings of the ServDes2018 Conference : Service Design Proof of Concept
EditorsAnna Meroni, Ana María Ospina Medina, Beatrice Villari
Number of pages176
Place of PublicationLinköping
PublisherLinköping University Electronic Press
Publication dateJun 2018
ISBN (Electronic)978-91-7685-237-8
Publication statusPublished - Jun 2018
EventServDes2018: Service Design Proof of Concept - Milano, Italy
Duration: 18 Jun 201820 Jun 2018


SeriesLinköping Electronic Conference Proceedings


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