A framework study on assessment of mass customization capabilities

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Much research has been done to assist
industries to move from mass production to mass
customization. Salvador F., et al. made it clear in the
article “Cracking the code of Mass Customization”, that
becoming a Mass Customizer is not a single step quick
fix, but requires 3 fundamental capabilities. In that
article it is proposed that these three capabilities are
evaluated in a continuum model as an illustration of a
company’s status of mass customization.
This paper will introduce the neccesarity for a
framework for measuring a company’s performance as a
mass customizer.
Original languageEnglish
Title of host publicationProceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2012
EditorsZoran Anisic, Robert Freund
Number of pages7
PublisherUniversity of Novi Sad, Serbia
Publication dateSep 2012
Pages163-169
ISBN (Print)978-86-7892-432-3
Publication statusPublished - Sep 2012
Event5th International Conference on Mass Customization and Personalization : MCP-CE 2012 - Novi Sad, Serbia
Duration: 19 Sep 201221 Sep 2012

Conference

Conference5th International Conference on Mass Customization and Personalization
CountrySerbia
CityNovi Sad
Period19/09/201221/09/2012

Cite this

Nielsen, K., Brunø, T. D., & Jørgensen, K. A. (2012). A framework study on assessment of mass customization capabilities. In Z. Anisic, & R. Freund (Eds.), Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2012 (pp. 163-169). University of Novi Sad, Serbia.
Nielsen, Kjeld ; Brunø, Thomas Ditlev ; Jørgensen, Kaj Asbjørn. / A framework study on assessment of mass customization capabilities. Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2012. editor / Zoran Anisic ; Robert Freund. University of Novi Sad, Serbia, 2012. pp. 163-169
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Nielsen, K, Brunø, TD & Jørgensen, KA 2012, A framework study on assessment of mass customization capabilities. in Z Anisic & R Freund (eds), Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2012. University of Novi Sad, Serbia, pp. 163-169, 5th International Conference on Mass Customization and Personalization , Novi Sad, Serbia, 19/09/2012.

A framework study on assessment of mass customization capabilities. / Nielsen, Kjeld; Brunø, Thomas Ditlev; Jørgensen, Kaj Asbjørn.

Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2012. ed. / Zoran Anisic; Robert Freund. University of Novi Sad, Serbia, 2012. p. 163-169.

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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AB - Much research has been done to assist industries to move from mass production to mass customization. Salvador F., et al. made it clear in the article “Cracking the code of Mass Customization”, that becoming a Mass Customizer is not a single step quick fix, but requires 3 fundamental capabilities. In that article it is proposed that these three capabilities are evaluated in a continuum model as an illustration of a company’s status of mass customization. This paper will introduce the neccesarity for a framework for measuring a company’s performance as a mass customizer.

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Nielsen K, Brunø TD, Jørgensen KA. A framework study on assessment of mass customization capabilities. In Anisic Z, Freund R, editors, Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2012. University of Novi Sad, Serbia. 2012. p. 163-169