Abstract
The area of interest is transmedia experiences in exhibitions. The research question is: How to involve visitors in a transmedia experience for an existing exhibition, which bridges the pre-, during- and post-experience?
Research through design, and action research are the methods used to design and reflect on a transmedia experience for an existing exhibition. This is framed with literature about exhibitions and transmedia, and analyzed with quantitative data from a case-study of visitors in the exhibition; this is organizationally contextualized.
The contribution covers a significant gap in the scientific field of designing transmedia experience in an exhibition context that links the pre- and post-activities to the actual visit (during-activities). The result of this study is a preliminary heuristic for establishing a relation between the platform and content complexity in transmedia exhibitions.
Research through design, and action research are the methods used to design and reflect on a transmedia experience for an existing exhibition. This is framed with literature about exhibitions and transmedia, and analyzed with quantitative data from a case-study of visitors in the exhibition; this is organizationally contextualized.
The contribution covers a significant gap in the scientific field of designing transmedia experience in an exhibition context that links the pre- and post-activities to the actual visit (during-activities). The result of this study is a preliminary heuristic for establishing a relation between the platform and content complexity in transmedia exhibitions.
| Original language | English |
|---|---|
| Title of host publication | Design for Next : Proceedings of the 12th European Academy of Design Conference |
| Editors | Loredana Di Lucchio, Lorenzo Imbesi, Paul Atkinson |
| Number of pages | 13 |
| Publisher | Routledge |
| Publication date | 6 Sept 2017 |
| Pages | 3669-3682 |
| ISBN (Print) | 978-1-138-09023-1 |
| DOIs | |
| Publication status | Published - 6 Sept 2017 |
| Event | 12th European Academy of Design Conference - Rome, Italy Duration: 12 Apr 2017 → 14 Apr 2017 http://www.designfornext.org/ |
Conference
| Conference | 12th European Academy of Design Conference |
|---|---|
| Country/Territory | Italy |
| City | Rome |
| Period | 12/04/2017 → 14/04/2017 |
| Internet address |
| Series | The Design Journal |
|---|---|
| Number | Suppl. 1 |
| Volume | 20 |
| ISSN | 1460-6925 |