A Heuristic for Improving Transmedia Exhibition Experience

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The area of interest is transmedia experiences in exhibitions. The research question is: How to involve visitors in a transmedia experience for an existing exhibition, which bridges the pre-, during- and post-experience?

Research through design, and action research are the methods used to design and reflect on a transmedia experience for an existing exhibition. This is framed with literature about exhibitions and transmedia, and analyzed with quantitative data from a case-study of visitors in the exhibition; this is organizationally contextualized.

The contribution covers a significant gap in the scientific field of designing transmedia experience in an exhibition context that links the pre- and post-activities to the actual visit (during-activities). The result of this study is a preliminary heuristic for establishing a relation between the platform and content complexity in transmedia exhibitions.
Original languageEnglish
Title of host publicationDesign for Next : Proceedings of the 12th European Academy of Design Conference
EditorsLoredana Di Lucchio, Lorenzo Imbesi, Paul Atkinson
Number of pages13
Publication date6 Sep 2017
ISBN (Print)978-1-138-09023-1
Publication statusPublished - 6 Sep 2017
Event12th European Academy of Design Conference - Rome, Italy
Duration: 12 Apr 201714 Apr 2017


Conference12th European Academy of Design Conference
Internet address
SeriesThe Design Journal
NumberSuppl. 1

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