A Playful Game Changer: Fostering Student Retention in Online Education with Social Gamification

Markus Krause; Marc Mogalle; Henning Pohl; Joseph Jay Williams

doi:10.1145/2724660.2724665

A Playful Game Changer: Fostering Student Retention in Online Education with Social Gamification

Markus Krause, Marc Mogalle, Henning Pohl, Joseph Jay Williams

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

89 Citations (Scopus)

Abstract

Many MOOCs report high drop off rates for their students. Among the factors reportedly contributing to this picture are lack of motivation, feelings of isolation, and lack of interactivity in MOOCs. This paper investigates the potential of gamification with social game elements for increasing retention and learning success. Students in our experiment showed a significant increase of 25% in retention period (videos watched) and 23% higher average scores when the course interface was gamified. Social game elements amplify this effect significantly – students in this condition showed an increase of 50% in retention period and 40% higher average test scores.

Original language	Undefined/Unknown
Title of host publication	Proceedings of the second ACM conference on Learning @ scale - L@S '15
Publication date	2015
DOIs	https://doi.org/10.1145/2724660.2724665
Publication status	Published - 2015
Externally published	Yes

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Cite this

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title = "A Playful Game Changer: Fostering Student Retention in Online Education with Social Gamification",

abstract = "Many MOOCs report high drop off rates for their students. Among the factors reportedly contributing to this picture are lack of motivation, feelings of isolation, and lack of interactivity in MOOCs. This paper investigates the potential of gamification with social game elements for increasing retention and learning success. Students in our experiment showed a significant increase of 25% in retention period (videos watched) and 23% higher average scores when the course interface was gamified. Social game elements amplify this effect significantly – students in this condition showed an increase of 50% in retention period and 40% higher average test scores.",

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