Abstract
The award-winning TV spot Village is a creative example of NGO advertising using condensed visual stprytelling. The spot is analysed using rhetorical concepts and communication theory, and potential effects are discused in relation to contexts, strategy and communication ethics.
| Original language | English |
|---|---|
| Journal | Short Film Studies |
| Volume | 1 |
| Issue number | 1 |
| Pages (from-to) | 127-130 |
| Number of pages | 4 |
| ISSN | 2042-7824 |
| DOIs | |
| Publication status | Published - 2011 |
| Externally published | Yes |