A ‘storytelling science’ approach making the eco-business modeling turn

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Purpose: To develop a transdisciplinary approach called eco-business modelling.

Design/Methodology/Approach: The first step is an analysis of the ways triple bottom line and circular economy emplotments have colonized and co-opted the United Nations and European Union Agenda 2030 initiatives by privileging business-as-usual scenarios. The second step is to construct a storytelling approach model to business modelling. The third step is to propose a ‘self-correcting’ storytelling science method to make the transition from the contemporary business-as-usual model to eco-business modelling.

Findings: The challenge is to create comprehensive ecological business models that foster worstcase and best case scenario comparisons with status quo business-as-usual.

Originality Value: We propose that business modelling is about storytelling, making ‘bets on the future’
scenarios, and we propose a ‘five worlds of storytelling model’ business modelling.
Research Implications: The contribution is to propose a ‘self-correcting’ storytelling method of iterative, ‘crossover storytelling conversations’ as a way of developing collaborative ‘interdisciplinary learning’ across specialized business model disciplines.

Practical Implications: We call for crossover conversations that challenge the unintended consequences of the triple bottom line and circular economy business models.

Social Implications: With ozone depletion, climate change, natural resource depletion, loss of biodiversity and habitat, there are pressures to develop ecologically sensitive business models.
Original languageEnglish
JournalJournal of Business Models
Issue number3
Pages (from-to)9-26
Number of pages17
Publication statusPublished - 1 Dec 2020

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