A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments

Sebastian Evald Stück; Kristian Brøndum Kristiansen; Christian Nielsen

A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments

Sebastian Evald Stück, Kristian Brøndum Kristiansen, Christian Nielsen

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research

Abstract

The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions.

Original language	English
Publication date	2022
Number of pages	23
Publication status	Published - 2022

Keywords

Business Model
Business Model Innovation
Value Proposition
Customer segments

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title = "A Teaching case on CUBIC{\textquoteright}s business model dilemma: Help CUBIC balance the value propositions required by different customer segments",

abstract = "The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions. ",

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author = "St{\"u}ck, {Sebastian Evald} and Kristiansen, {Kristian Br{\o}ndum} and Christian Nielsen",

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T1 - A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments

AU - Stück, Sebastian Evald

AU - Kristiansen, Kristian Brøndum

AU - Nielsen, Christian

PY - 2022

Y1 - 2022

N2 - The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions.

AB - The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions.

KW - Business Model

KW - Business Model Innovation

KW - Value Proposition

KW - Customer segments

M3 - Conference abstract for conference

ER -

A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments

Abstract

Keywords

AUB Link

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