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The area of interest is digital disruption. The research question is: What is digital disruption? The contribution is based on earlier research combining a theoretical definition and a conceptual framework of digital disruption. The method is thus theoretical and conceptual; however, drawing on earlier well documented empirical data about how Netflix disrupted Blockbuster illustrating the development of the theoretical definition and the conceptual framework. Digital disruption is defined as a process whereby entrants with fewer resources are able to successfully disrupt incumbents by leveraging information-based asset and an exponential price-performance trajectory; and the conceptual framework measures digital disruption on three impact levels: disturbance, distortion, and dominator of a market and cross-tabulate this with information-based assert and an exponential price-performance trajectory. The findings can arguable be used by professional innovation managers and researchers to identify if an organization is a potential digital disrupter and measure the level of digital disruption impact.
Original languageEnglish
Title of host publicationThe ISPIM Innovation Conference – Innovation, The Name of The Game, Stockholm, Sweden on 17-20 June 2018
Publication dateJun 2018
Publication statusPublished - Jun 2018
EventThe ISPIM Innovation Summit: Building the Innovation Century - Stockholm, Sweden
Duration: 17 Jun 201821 Jun 2018


ConferenceThe ISPIM Innovation Summit
Internet address


  • Digital disruption
  • Theory
  • Conceptual framework
  • disruptive innovation


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