Actions and advice in coli: a mobile social network to support agricultural peer learning

Hendrik Knoche, HS Jamadagni, PR Sheshagiri Rao, Jeffrey Huang

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

1 Citation (Scopus)

Abstract

To improve their agricultural output, farmers require timely and contextualized information and advice. Relevant information and advice provided by trusted peers represents a promising approach. We present the considerations for the design of coli, an agricultural information network on touch screen equipped smart phones and results from its 10-month trial with 15 farmers in a village in India. Although some farmers avoided dispensing prescriptive advice in person due to fear of liability, they had no reservations about sharing their farming activities via a mobile phone application. Richer farmers were more inclined to trust the information entered by other farmers than the marginal farmers, who found it useful but preferred first-hand verification of outcomes. Only proactive farmers, however, were motivated enough to enter data.
Original languageEnglish
Title of host publicationProceedings of the 17th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct
PublisherAssociation for Computing Machinery
Publication date2015
Pages1191-1198
ISBN (Print)978-1-4503-3653-6
DOIs
Publication statusPublished - 2015
Event17th International Conference on Human-Computer Interaction with Mobile Devices and Services - Copenhagen, Denmark
Duration: 24 Aug 201527 Aug 2015

Conference

Conference17th International Conference on Human-Computer Interaction with Mobile Devices and Services
CountryDenmark
CityCopenhagen
Period24/08/201527/08/2015

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