Original language | English |
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Title of host publication | Information Technology and Operations Management - Relationships and Synergies |
Editors | O.K. Gupta, R. Seethamraju |
Place of Publication | New Delhi |
Publisher | McGraw-Hill |
Publication date | 2001 |
Pages | 399-406 |
Publication status | Published - 2001 |
Keywords
- Segmentation
- Conjoint analysis