Adaptive Choice Based Conjoint Analysis in Segmented Markets

Carsten Stig Poulsen

    Research output: Contribution to book/anthology/report/conference proceedingBook chapterCommunication

    Original languageEnglish
    Title of host publicationInformation Technology and Operations Management - Relationships and Synergies
    EditorsO.K. Gupta, R. Seethamraju
    Place of PublicationNew Delhi
    PublisherMcGraw-Hill
    Publication date2001
    Pages399-406
    Publication statusPublished - 2001

    Keywords

    • Segmentation
    • Conjoint analysis

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